Iplayco and Angry Birds Team Up for Interactive and Gamified Attractions

Iplayco Rovio Angry Birds

Iplayco has announced a partnership with Rovio Entertainment for a new line of Angry Birds-themed interactive and gamified attractions, in a deal facilitated by Angry Birds’ global licensing agency IMG.


The engaging new attractions include the “Attack on Pig City” Ballistic Adventure, the “Protect Bird Village” a ‘Tag Active’ experience, and the interactive multi-event “Angry Birds Inflatable bounce park”. These attractions feature a range of interactive, digital experiences as well as media-guided AV interaction and gamified elements. These one-of-a-kind attractions deliver unique ways for guests to enjoy the Angry Birds storyline firsthand. They are now available worldwide, with more customizable offerings currently under development.


Iplayco President Scott Forbes said, “Iplayco is extremely excited to have these newly licensed Angry Birds attractions available Worldwide to our client’s base. We will be showing the new products at the upcoming DEAL trade show in Dubai in March.”


Katri Chacona, Head of Brand Licensing at Rovio, added, “We are excited about this partnership as it is a fantastic fit to encourage activity and movement for kids through gamified experiences, which is at the core of the Angry Birds brand.”.


Angry Birds is a global entertainment brand with its roots in mobile gaming. The brand rocketed to success in 2009 with the launch of the original Angry Birds mobile game, using their viral success as a launchpad into licensed products, animation, feature films, and location-based entertainment. The Angry Birds games have been downloaded over 5 billion times, with a large global player base in their active games such as Angry Birds 2, Angry Birds Dream Blast, and Angry Birds Friends. Angry Birds animated content is available on various streaming platforms around the world, as well as the Angry Birds YouTube channel, where their videos have been viewed over 8 billion times. Angry Birds has also teamed up with numerous partners in location-based entertainment to deliver unique experiences that ring true for the brand’s memorable characters, trademark humor, and heritage in gaming. These include a branded café in New York City, activity parks and themed attractions in locations around the world, as well as immersive arcade experiences.


Iplayco celebrated its 25-year anniversary as a worldwide leader in the amusement and family entertainment industry. Their products include high-quality Interactive playgrounds, Tag Interactives, Trampolines, Adrenaline Parks, My Town, and numerous other offerings. Iplayco has sales and production facilities located in North America, Europe, and Asia. The company runs thousands of installations including Theme Parks, Retail, Restaurants, Family Entertainment Centers, Science Centers, Museums, and unique Family Friendly locations.


Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has seven game studios – one in Espoo (Finland), Stockholm (Sweden), Copenhagen (Denmark), Barcelona (Spain), Montreal and Toronto (Canada), as well as a subsidiary in Izmir (Turkey) called Ruby Games. Most of the employees are based in Finland where Rovio is headquartered. In 2023, Sega Europe Limited acquired more than 90 percent of Rovio’s issued and outstanding shares, making Rovio a subsidiary of Sega.


IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.