Entertainment News

Max US to Debut Six Brand-new ‘Care Bears: Unlock the Magic’ Animated Specials

Care Bears Unlock the Magic

Cloudco Entertainment, owner of the Care Bears franchise, is proud to announce six all-new animated Care Bears: Unlock the Magic specials scheduled to debut throughout 2024 on Warner Bros. Discovery’s Max in the U.S.


Adding to the 50 episodes previously launched to great acclaim in the U.S. on Max and elsewhere globally, the six (6) all-new “Care Bears: Unlock the Magic” animated specials and their respective launch dates are: “The Quest for The Rainbow Stone” (launched 2/2/24), “Grumpy’s Ginormous Adventure” (3/8/24), “The Star of a Thousand Wishes” (7/5/24), “The Bad Crowd Strikes Back” (9/1/24), “The Mystery of the Snickering Ghost” (10/4/24), and “The No Heart Games” (11/1/24). All of the new specials retain the look and feel of the animated TV series, but lean into bigger, more theatrical themes.


The specials have already launched in key international territories on Pop! (UK) and Family Channel (Canada) with pan-EU, pan-LatAm and other key global launches to be announced shortly.


“We’re excited that ‘Care Bears: Unlock the Magic’ storytelling continues, and in a format that allows us to build upon our season 1 episodes, with fun mini-movies that make the overall Care Bears offering on Max in the U.S. more of an event than just a drop of new content,” said Ian Lambur, SVP of Content for Cloudco Entertainment.


The Care Bears also marked their 40th anniversary in 2022 and was recently voted “The #3 Hottest Brand” in the global character licensing business by License Global Magazine. These achievements, combined with a YouTube Channel that has recently surpassed 175 million views, collectively demonstrate that Care Bears is a brand that captivates its existing fans while simultaneously appealing strongly to the next generation.


Cloudco Entertainment (formerly American Greetings Entertainment) is a family and children’s entertainment company and the owner of iconic entertainment brands such as Care Bears, Holly Hobbie, Madballs, Boy Girl Dog Cat Mouse Cheese, Twisted Whiskers, Buddy Thunderstruck, Tinpo and its newest IP, Overlord & The Underwoods. Cloudco Entertainment creates, develops, and produces multi-platform entertainment franchises across all media channels and creates a wide-range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.


Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and HBO Max via its Cartoonito preschool block. In 2022, the Care Bears celebrated 40 years of sharing and caring through the launch of new consumer products with key retail partners and a range of new toys with Basic Fun.