Licensing News

Zippo Signs Exclusive Deal with Seltzer Licensing Group

Seltzer Licensing Group Zippo

Seltzer Licensing Group has announced its new partnership with Zippo Manufacturing Company as its exclusive licensing agent. Zippo Manufacturing Company is a leading global manufacturer and distributor of the iconic, patented windproof lighter and other outdoor products, including heat banks, hand warmers, fire starters and hand tools among others. Seltzer Licensing Group will be focused on extending Zippo’s equity in Fire, Heat, Cooking and Light into adjacent consumer products within the outdoor space, such as patio heaters, firepits/fire-tables, LP tanks, grills/grilling accessories, log sets and the like.


Violet Snyder, Associate Vice President, Global Licensing for Zippo, comments “We’ve chosen Seltzer Licensing because of their strategic approach, industry expertise and strong reputation within the brand licensing industry. We are thrilled to be working with Seltzer Licensing to grow the Zippo Outdoor licensing program.”


“We are fired up! What a delight to be able to represent such an iconic, respected brand like Zippo. We look forward to securing best-in-class partners for these open categories as we build upon the Zippo outbound licensing program”. – Stu Seltzer, president of Seltzer Licensing Group.


Zippo Manufacturing Company is a world-renowned maker of the iconic windproof lighter and growing assortment of lifestyle and outdoor products. For more than 90 years, Zippo has been making reliable, rugged essentials that have a built-better-than-necessary quality. The brand holds a longstanding commitment to fine craftsmanship and durability, giving individuals confidence in Zippo products so that they can have the freedom to do what they want, how they want.


Seltzer Licensing Group is a full-service NYC based, global brand licensing agency founded in 1998 focusing on revenue growth for its clients through strategic partnerships. Their services include creation and implementation of licensing strategic plans; acquisition of licenses; evaluation of current licensing programs and brand valuation. Seltzer Licensing Group currently represents Airheads Candy, The Scotts Miracle-Gro Company, NBC Television Properties, American Red Cross, Unilever and other Fortune 500 brands.