Licensing News

BoxLunch Makes a Splash with New Spongebob Squarepants Merch for the Nickelodeon Series’ 25th Anniversary

Spongebob BoxLunch

Commemorating the 25th anniversary of the iconic Nickelodeon series SpongeBob SquarePants, fandom-forward retailer BoxLunch has unveiled an exclusive product line, available now for fans to purchase. This collection, inspired by the endearing sea sponge and his friends, is a testament to the show’s enduring popularity, which has captivated hearts around the globe for over 25 years.

The beloved characters from Bikini Bottom are making a big splash with a diverse 38-piece collection spanning various categories. From key chains to earrings, crewnecks to tees, and caps to bags, there’s something for every SpongeBob SquarePants fan. Each item is a playful nod to iconic scenes and fan-favorite characters, including SpongeBob, Patrick Star and Squidward Tentacles.

As fans celebrate the series’ 25th anniversary, BoxLunch’s new collection will allow them to show their fandom. Each purchase from the latest assortments highlights the adventurous, comedic, and heartfelt stories that have built these fandoms over the years and contribute to a good cause. For every $10 spent online or in-store, BoxLunch will provide a meal to a person in need through its philanthropic partnership with Feeding America.

To keep up with the latest updates for this campaign and the upcoming SpongeBob SquarePants Collection, visit To stay up-to-date with the latest products and trends, follow the retailer on Facebook, Instagram, and X at @BoxLunchGifts.


The SpongeBob SquarePants Collection is available in-store and at


BoxLunch is a specialty retailer offering a curated collection of licensed pop culture merchandise. With every $10 spent across the retailers’ themed product offering of apparel, accessories, home goods, gift and novelty, and collectibles BoxLunch will provide a meal to a person in need through its philanthropic partnerships. To join the movement and help in the fight against hunger visit BoxLunch in-store or online at to learn more on how you can get involved in your local community. BoxLunch is headquartered in CA and currently operates over 221 stores throughout the US. For more information, please visit our e-commerce website and or follow us on TikTok, Twitter and Instagram at @BoxLunchGifts. *For every $10 spent, BoxLunch will donate at least one meal to Feeding America. $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. BoxLunch guarantees a minimum of 10,000,000 meals (monetary equivalent of $1,000,000) to Feeding America and partner food banks from February 4, 2024 to February 1, 2025. Meal claim valid as of 2/4/24 and subject to change.


Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the most-watched animated series for 22 consecutive years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base. SpongeBob SquarePants is one of the most widely distributed properties in Paramount Global history, seen in more than 180 markets, translated in 30+ languages, and averaging more than 90 million total viewers every quarter. SpongeBob SquarePants was created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.