Licensing News

Cartoon Saloon Brand Development Signs Premium Stationary Deal with Paperblanks

Paperblanks Cartoon Saloon

Cartoon Saloon, a world renowned animation studio with five Academy Award and two Golden Globe nominations and many award wins including BAFTA and Emmy announces a licensing deal with leading premium stationery suppler Paperblanks, based on its Irish Folklore Trilogy, Academy Award-nominated features WolfWalkers, Song of the Sea and The Secret of Kells.


The new Irish Folklore Trilogy range will be developed by Paperblanks in close partnership with Cartoon Saloon. The range will comprise of Journals, Book Marks, Canvas Bags and Puzzles and will be distributed through Paperblanks global distribution network with additional details to be announced.


“We are thrilled to partner with Paperblanks to further expand the captivating worlds of our Irish Folklore Trilogy”, commented Brian Tyrrell, General Manager of Cartoon Saloon Brand Development. “Fans constantly look for more ways to engage with their favorite characters from our amazing stories, and given how artistic led our movies are, it’s very much a natural fit to partner with Paperblanks whose attention to detail in the printing process and creativity is renowned worldwide”


“There is no doubt that the Irish Folklore Trilogy film series has touched many hearts through the powerful stories and mesmerizing animations, ours at Paperblanks included. We aimed to carry into our journals and accessories the sweetness, the excitement, and awe that we experienced watching these movies, always grateful for the creative spirits who blended the unique Irish legends with the emotional stories, scene after scene of beautiful colours and captivating narrative. Narrowing down the designs for the final products was a fun challenge to have and we hope the fans will enjoy them as much as we loved working on them, being transported into the wonderful imaginary world that Cartoon Saloon created.” – Adina Costiuc, Paperblanks Associate Art Director


Announcing the debut of the Irish Folklore Trilogy brand over three years ago, Cartoon Saloon Brand Development continues to grow the brand with licensing partners. Partners currently include Little Brown Young Readers (Graphic Novels – global), a special edition Blu-ray box set of the three films across North American with partners GKids and Shout Factory and with Studio Canal Home Entertainment for Ireland and the U.K. and with Child Film/MidShip in Japan, GreenRe, for a line of kids sustainable stationery products with distribution across North America, the UK and Northern Ireland, and Australia and New Zealand; Snuggly Figs for an eco-friendly and socially responsible infant/children’s clothing line made of bamboo for North America; Value Add Games for a boardgame for the European Union; as well Xist Publishing (beginner books – global); Pinfinity (AR Enamel Pin Sets – global); and Gallery Nucleus (pin sets), as well as Trends International for posters in North America. Last year, in addition to the above, a special edition trilogy designed range of mugs and apparel are available exclusively online at