Licensing News

Disguise Announces Contract Renewal for Hasbro Rights

Disguise Hasbro

Disguise, Inc has announced the renewal of its licensing agreement with Hasbro, a longstanding licensor for the company. This renewed agreement establishes Disguise’s position as a key licensee, granting the company continued rights to design, market, manufacture, and distribute costumes and costume accessories throughout North America and LATAM.


The scope of this renewed agreement spans across the entire spectrum of iconic Hasbro brands, showcasing a diverse lineup that includes renowned favorites such as G.I. Joe, Dungeons & Dragons, Mr. Potato Head, Hasbro Gaming, My Little Pony, Peppa Pig, PJ Masks, and Transformers, among others. This expansive portfolio demonstrates Disguise’s commitment to delivering a wide array of beloved characters and franchises to consumers across the regions.


For Disguise, this partnership signifies more than just a business agreement—it’s a testament to the enduring relationship that has been built over many years of collaboration. Disguise has consistently brought to life the imaginative worlds and beloved characters of Hasbro, cherished by generations of fans. With this renewal, Disguise ensures that fans continue to experience the magic of their favorite characters through meticulously crafted costumes and accessories.


“We’ve cultivated a longstanding partnership with Hasbro spanning decades, and we’re thrilled to continue collaborating on these timeless brands,” said Tara Cortner, President and GM of Disguise, Inc. “Disguise has been a Hasbro licensee for decades and have expanded this brand portfolio exponentially over years. We are proud to continue this relationship with Hasbro and continuing to showcase these incredible characters in new exciting ways year after year.”


Disguise’s lineup of Hasbro costumes and accessories is currently available online, with exciting new additions set to debut in retail stores in the fall of 2024.


Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the world’s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive licensed dress up collection, please visit and follow us on Instagram (@disguise.costumes), X (@DisguiseInc) and Facebook (Disguise Costumes).