Licensing News

Dr Seuss Enterprises Announces Daniel Arsham as Guest Artist for the Release of Lorax-Themed Sustainable Capsule Collection for Earth Day

Daniel Arsham dr seuss lorax

The beloved characters from Dr Seuss’s timeless classic The Lorax are getting a contemporary makeover in an unprecedented collaboration with renowned artist Daniel Arsham, marking the first time the artist has officially collaborated with Dr Seuss Enterprises, this groundbreaking partnership merges the whimsical world of Dr Seuss with Arsham’s unique artistic vision, resulting in an innovative exploration of environmentalism and imagination, just in time for Earth Day.


Arsham, known for his innovative approach to art and design having previously collaborated with iconic brands such as Tiffany & Co, Pokémon, Hublot, RIMOWA, and Disney, has reimagined the characters and themes of The Lorax in his signature style, blending sculpture, installation, and conceptual art to create a captivating visual narrative. Drawing inspiration from Dr Seuss’s poignant tale of environmental stewardship, Arsham’s work infuses new life into the iconic story, inviting audiences to reconsider their relationship with the natural world.


“I’ve always been inspired by Dr Seuss’s ability to communicate profound messages through storytelling and illustration,” says Daniel Arsham. “In collaborating with The Lorax, I aimed to capture the essence of the original narrative while bringing a contemporary perspective.”


The collaboration between Dr Seuss Enterprises and Daniel Arsham represents a fusion of literature, art, and sustainability, encouraging audiences of all ages to reflect on the importance of environmental preservation. Elements of the capsule include a historic first-ever reinterpreted artbook hand-drawn by Daniel, and made out of 100% recycled paper, prints made out of 100% recycled paper, hoodie, long-sleeve garments made from eco-cycle materials, and a sustainable porcelain home-goods tray.


“Celebrating the artistic brilliance of Dr Seuss is something we consider a privilege at Dr Seuss Enterprises,'” said Susan Brandt, President and CEO of Dr Seuss Enterprises. “Watching an accomplished artist like Daniel Arsham add his distinct style to the message and the imagery of The Lorax has been a joy, and we look forward to sharing this dynamic collaboration with our fans and the contemporary art world at large.”


The limited edition collection of Dr Seuss’s The Lorax and Daniel Arsham is set to debut exclusively at Perrotin Store New York (130 Orchard Street) on Thursday, April 25th from 5PM – 7PM EST with an in-store book signing, followed by an online launch the next day Friday, April 26th a 12PM EST



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