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Xilam Animation Ups Chloé Menier to Brand Manager

Xilam Production Division

Academy Award-nominated French animation studio Xilam Animation has promoted Chloé Menier to the newly created position of Brand Manager, effective immediately. Menier is based in Xilam’s Paris headquarters and reports into Safaa Benazzouz, EVP Distribution at Xilam Animation.


Menier will now handle brand development across Xilam’s catalogue of brands – including Oggy Oggy, Zig & Sharko, Lupin’s Tales, Oggy & the Cockroaches – on a 360-degree scale. As part of her role, she will collaborate closely with the company’s sales, marketing and digital teams. She will also continue to work with Xilam’s licensees on the artwork and product approvals, to ensure awareness and consistency across the company’s brands.


Menier first joined Xilam in September 2023 as Artwork Approval Manager. Prior to Xilam, her previous positions included Product Designer at CTI and freelancing as a Social Media Manager.


Chloé Menier, Xilam Animation

Chloé MenierBrand Manager, Xilam Animation


Xilam’s Licensing Director, Capucine Humblot, departed the company last week to pursue a new project.


Safaa Benazzouz said: “We are very happy to promote Chloé to this new position of Brand Manager. Since joining us, Chloé has been a fantastic asset to our team and she brings a broad and strong skillset – which is already proving to be of great value across our portfolio. We wish Capucine all the best with her next chapter and thank her for these amazing five years with us.”


A major player in animation, Xilam is an integrated studio founded in 1999 that creates, produces and distributes original programmes in more than 190 countries for both children and adult audiences. Xilam content is broadcast on television, and is also available on SVoD platforms including Netflix, Disney+, Amazon and NBC Universal, and AVoD streaming platforms including YouTube and Facebook.


With its creativity and capacity for innovation recognised worldwide, as well as editorial and commercial expertise at the cutting edge of its industry, Xilam is positioned as a key player in a fast-growing market. Each year, Xilam builds real successes and capitalises on its powerful historical brands including Oggy and the Cockroaches and Zig & Sharko, as well as new properties such as Oggy Oggy for a preschool audience, Mr Magoo