Licensing News

Beyblade Spins into Licensing Expo 2024

Beyblade x licensing expo 2024

ADK Emotions NY Inc and T-Licensing Inc is showcasing the highly-anticipated new Beyblade X series at Licensing Expo 2024. After a successful premiere in Asian territories in 2023, Beyblade X will launch globally this year, featuring new animation and a new line of toys for Beyblade fans to enjoy during the brand’s 25th Anniversary.


Potential licensees are invited to visit the Beyblade Booth at Licensing Expo, Booth #U245, to discover the world of Beyblade, preview the newest Beyblade X toys from Hasbro and watch sneak peeks of the new animated series.


“Bey-fans around the world are anxiously anticipating the global launch of the Beyblade X toys this summer,” said a representative from ADK Emotions NY. “It’s the ideal timing for licensing partners to reach multiple generations of Bladers, and deliver the gear and merchandise that fans are asking for!”


Next Gen Toys and New Beyblade X Animation Become Available Globally

This June, Bey-fans can experience the exhilarating thrill of the next generation of Beyblade toys: Beyblade X from Hasbro. Beyblade X offers Tops identical in weight, feel, and performance across Hasbro and TOMY Company, Ltd. lines, along with additional Hasbro Tops that meet the same high standard. The new line features the Beyblade X Xtreme Battle Set, which is the perfect starter, packed with all you need to begin your quest for Beymastery: the Xtreme Beystadium arena, two right-spinning Tops, and two launchers with ripcords. Assemble your stadium and Tops, load your launcher, and 3-2-1, let it rip!


Fans can also take Beyblade skills to the next level and compete in digital battles! Scan the code on Beyblade X Tops to battle in the new Beyblade X app, launching June 1, and unleash your Top in a virtual battle with other Bladers worldwide. Beyblade X toys will be available at Amazon, Target, Walmart and other major retailers this summer. For ages 8 years and up, MSRP $49.99, available Summer 2024.


Also launching this summer, the Beyblade X series will introduce compelling new characters in the latest iteration of the world-class animation the brand first pioneered over two decades ago.


Series synopsis: Amateur Blader Robin Kazami finds himself out of a team when he is ditched by his friends after a crushing defeat. Lucky for him, a chance encounter with former champ Jaxon Cross leads these two unlikely teammates to join forces. Jaxon intends to climb back to the top of The X under the alias “Blader X” and challenge his old teammate and current champ, Khrome Ryugu. When they find a third team member in mega-popular influencer Multi Nana-iro, the newly-formed Team Persona set their sights on going pro and claiming their spot at the top.


Fan-Focused Experiences Launching Beyblade X

In select global locations, fans can join tournaments with the best Bladers and win exclusive prizes. Fans can find tournament updates and details on Beyblade’s official social media platforms. Also, with the successful launch of Beyblade Park on Roblox last year, with more than 4 million visits worldwide, the land will undergo a major renewal for fans to indulge in, simultaneous to the global launch of the metaverse world.


Potential licensees can learn more about the latest announcements by visiting and by following. @officialbeyblade on Instagram, @beyblade_official on TikTok, @x_beyblade on X, and on Beyblade Official YouTube Channels.