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Bicycle Playing Cards Teams Up with America’s Got Talent Sensation Anna DeGuzman as Official Brand Ambassador

Bicycle playing cards logo Anna DeGuzman

Bicycle Playing Cards, the bestselling and most widely used playing card brand for over 135 years, is proud to announce its official Brand Ambassador partnership with star magician Anna DeGuzman.


Hailed by GQ as ‘a master magician of the digital age’ and The New York Times as ‘one of the few’ women shaping the future of magic, Anna DeGuzman is leading a new generation of performers. At just 25, she is one of the world’s premier female masters of ‘cardistry’—and a viral star whose talent and charm have brought her to the global stage.


This past year, Anna DeGuzman’s rise in the realm of magic culminated in her remarkable achievement as the Runner Up on America’s Got Talent. The first-ever female magician to reach the finale, she is a true legend in the making—and a fitting talent for Bicycle Playing Cards’ first-ever brand ambassador partnership with an artist.


Following her magnetic showcase at Cartamundi’s Cardtopia in NYC in 2023, Bicycle Playing Cards and Anna DeGuzman have joined forces to create magic together across every category: from social content and how-to series, to special performances and, eventually, products and merchandise.


As part of this collaboration, audiences can anticipate exclusive glimpses into Anna’s craft, a behind-the-curtain look at her most captivating card tricks. “I am so excited about this ambassadorship and being able to collaborate with Bicycle throughout the year. Bicycle cards have held a place in my heart ever since I was little. After being invited to perform at Cardtopia last year and getting to interact with all the amazing people at Cartamundi, I knew working with Bicycle was going to be something special. The brand is iconic, and it’s a dream partnership,” Anna said.


Anna Deguzman will take the stage at Cardtopia 2024 for the second year in a row. While the date and location remain undisclosed, Anna’s performance will be the one to watch.


“The partnership between Bicycle Playing Cards and Anna DeGuzman marks a thrilling chapter in the world of magic,” said Craig Townsend, President at The United States Playing Card Company, a Cartamundi Company. “Together, we are poised to ignite the imaginations of audiences worldwide, showcasing the limitless possibilities of magic with every shuffle.”


Stay tuned for a year filled with excitement and wonder as the Bicycle and Anna partnership embarks on an unforgettable journey.