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Former Gap, Apple Marketing Executive Grace Wong Joins Hanna Andersson as CBO

Grace Wong Hanna Andersson

Leading premium children’s apparel brand, Hanna Andersson, announced that Grace Wong, a former marketing executive for Apple’s Beats by Dr. Dre and the Gap, has joined the company as Chief Brand Officer. Wong will oversee the brand marketing strategy, grounded in its deep heritage and core values including quality, sustainability, and unparalleled comfort.


Reporting to CEO Aimée Lapic, Grace Wong brings over 20 years of strategic brand building experience to Hanna Andersson’s marketing team. In her new role leading brand marketing, she will develop strategies that scale the brand and the business. Wong will lead creative development of all brand and product assets producing impactful storytelling across the brand’s ecosystem from strategic ideation to content creation for key initiatives in support of the brand vision.


Previously, Wong served as Vice President, Global Marketing for the Beats by Dr. Dre brand at Apple. During her tenure, she led the two fastest-selling Beats product introductions ever—Beats Studio Buds and Beats Fit Pro. Prior to Apple, Wong served as Vice President, Global Marketing across all Gap brands and led the marketing efforts to launch the Gap in China. In addition to her work with Beats by Dr. Dre and the Gap, Grace also worked on other marquee brands including Johnson & Johnson, Pfizer, and Coca-Cola while at marketing agencies earlier in her career.


Aimée Lapic said, “Grace is exceptional at developing strategies that not only garner brand awareness, but also drive significant business growth. Her unique expertise in taking brands to new heights without losing sight of what makes the brand special will be integral as we look towards the future of Hanna Andersson.”


Grace Wong said, “I’m looking forward to joining Hanna Andersson, and the company’s incredible, female-led executive team, at such an amazing moment for the brand and children’s apparel industry in general. Customers are more discerning than ever before, and given the high quality and high standards that Hanna Andersson brings to the table, there is so much opportunity for the brand,” 


Hanna Andersson creates clothes that empower kids to do their best – from comfortable construction details marrying form and function to happy prints and Hanna-me-down quality that’s made to last. Featuring timeless silhouettes that are clean and modern yet never go out of style, learn more about Hanna Andersson by visiting