Licensing News

Heathside Signs License Agreement with Ubisoft to Produce Rabbids Toys, Collectables and Gifts

Rabbids Heathside

Heathside Trading Ltd has entered into a Licensing Agreement with Ubisoft to develop, market and sell officially a range of blind packed licensed Rabbids toys and collectibles through selected retail partners. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for Heathside Ltd and Tinderbox, the specialist digital division of Beanstalk.


The Rabbids are a mysterious breed of whacky creatures that seek constant fun throughout different worlds and dimensions. They are playful, curious, cheeky and unpredictable. Rabbids love their freedom, making creative inventions and doing unexpected antics wherever their chaotic path leads them.


Darren Epstein from Heathside commented, “Rabbids is one of those brands everyone wants to work on from a great team at Ubisoft and Beanstalk.”


Heathside Trading Ltd is a leading manufacturer and wholesaler of Pop Culture Consumer Products based in the United Kingdom, offering ranges of product to customers globally on various formats. Relaunching will enhance the ability to target a direct to consumer customer going forward. Heathside and its Khadou brand work and acquire IP for development of product across, TV, Manga, Anime, Film, Gaming and associated entertainment platforms.


Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed, Brawlhalla, For Honor, Far Cry, Tom Clancy’s Ghost Recon, Just Dance, Rabbids, Tom Clancy’s Rainbow Six, The Crew and Tom Clancy’s The Division. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC.  To learn more, visit: