Licensing News

Heroes of Goo Jit Zu Meets WWE in New Moose Toys Partnership

Moose WWE

Ahead of the Licensing Expo in Las Vegas this month, Moose Toys announces a new global partnership with World Wresting Entertainment (WWE) for a series of Heroes of Goo Jit Zu stretchy action figures, launching in August 2024. Four of WWE’s biggest Superstars — John Cena, Rey Mysterio, Roman Reigns and “The American Nightmare” Cody Rhodes — have been reimagined as ultra-stretchy Heroes of Goo Jit Zu figures. Heroes of Goo Jit Zu action figures are the squishiest and stretchiest action figures, filled with gooey fillings, allowing them to stretch up to 3x their size, while always returning to their original form.


On the partnership, Hollie Holmes, vice president of global franchising, Moose Toys, said: “As Moose Toys continues to aggressively expand its licensing program by tapping into pop culture, we presented WWE with a new way for kids to engage with their favorite WWE Superstars in a way that is true to their characters and, at the same time, authentically Moose.”