Licensing News

Popeye and Olive Oyl Set Sail for China with New Partnerships

Popeye China

King Features Syndicate, a unit of Hearst and home to some of the world’s most beloved entertainment characters, has announced a series of new partnerships and deals for Popeye and Olive Oyl in China. The deals were brokered by Medialink, King Features’ licensing agent in China and Southeast Asia, ushering in a wave of captivating collaborations and product offerings. 


This April, renowned streetwear brand BEASTER, from Hangzhou Bishite Garment Co., launched an enticing collaboration with the legendary retro sailor man Popeye around the concept BEASTER x Popeye  Ship No. 2425. Building upon BEASTER’s classic street style, iconic Popeye elements such as anchors and nautical stripes are integrated into the designs along with Popeye and Olive, bringing back cherished memories in a trendy way. Available online and in stores now, this limited Drop.1 release seamlessly blends street style with nostalgia. In addition to a series of apparel items, the collection also includes the release of limited-edition nameplates, each uniquely numbered, serving as distinctive identity markers. 


Also debuting this Spring, garment manufacturer Shishi Xinyu Garments Co. has unveiled a range of apparel including trendy tees featuring Popeye and Olive Oyl, underscoring the growing demand for iconic pop culture icons in the region. The store on the DEWU app was launched this month. They will gradually launch it on other online platforms in the future. Additionally, Zhejiang Semir Garment Co. has introduced an apparel line, launched in April, showcasing Popeye and Olive Oyl’s timeless charm. Semir has successfully participated in the Shanghai Fashion Week, with renowned actor Hu Bing donning its creations, further amplifying the characters’ appeal to audiences worldwide. 


Launched in February, Jaspal Public Company presents a Direct-to-Retail (DTR) fashion collection inspired by the pop culture duo, enchanting audiences in Thailand with a unique blend of style and nostalgia. With a commitment to providing the highest level of taste and quality, Jaspal expertly crafts each piece with the finest local and imported fabrics, making affordable sophistication available to all.


In the collectibles category, LPM Group introduced an exquisite 1 oz Popeye & Olive Oyl Shaped .999 Silver Colored Proof Coin celebrating the enduring legacy of Popeye and Olive Oyl. This limited-edition coin, available for purchase today worldwide as part of an exclusive collection, features vibrant, colored designs showcasing the iconic characters in beloved moments. With a limited mintage of just 250 pieces, this coin is a rare and cherished treasure for fans and collectors alike. 


“Popeye and Olive Oyl have a long history in Asia, and we are thrilled to bring these new collaborations to fans in the region,” says Carla Silva, Senior Vice President, General Manager, and Head of Global Licensing at King Features. “Showcasing their enduring popularity and universal charm, these partnerships represent an exciting opportunity to both offer new ways for current fans to show off their love for these beloved characters and to introduce them to new audiences, igniting a fresh wave of appreciation for their timeless appeal.” 


As Popeye and Olive Oyl’s influence continues to transcend borders, these recent ventures mark a significant milestone in their storied history, promising excitement, and delight for fans worldwide.