Licensing News

Sony Returns to Licensing Expo 2024 to Celebrate Time-Honored and Trending Properties

Sony Pictures consumer Products BLE Licensing Expo 2024

Sony Pictures Consumer Products exhibited its diverse portfolio of properties at this year’s Licensing Expo, which combined timeless classics and evergreen releases with new and modern content. Amongst the expansive collection of Sony IPs at Licensing Expo 2024 are the enduring Ghostbusters and Karate Kid properties, both set to celebrate 40-year anniversaries in 2024, as well as contemporary standouts including The Boys, Cobra Kai, Gen V, The Last of Us, Goosebumps, Twisted Metal, and many more.


As part of their Licensing Expo 2024 booth presence, Sony Pictures reintroduced an in-booth 15-foot video wall with a state-of-the-art interactive display, so attendees could immerse themselves in beloved brands including Ghostbusters and Karate Kid.


“Licensing Expo 2024 arrives at a time in Sony Pictures’ history where we are simultaneously introducing fresh installments to some of our most iconic franchises (Ghostbusters, Karate Kid), unveiling modern takes on timeless properties (Cobra Kai), and welcoming a roster of new IPs that will engage an entirely new generation of fans,” said Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment. “No matter our audiences’ content preferences, by collaborating closely with like-minded licensees, we aim to elevate our beloved properties and ensure that each product and experience reflects the true essence of the stories and characters that our fans cherish.”


In 2024, Sony Pictures Consumer Products continues to deliver authentic and meaningful collaborations to create unforgettable experiences for fans:


From Sony Pictures Entertainment’s Motion Picture Group, in March, Sony Pictures unveiled a slate of new products and unique collaborations in tandem with the theatrical premiere of Ghostbusters: Frozen Empire. The robust consumer products program, anchored by key licensees including Hasbro, Funko, Timberland, and Kellogg’s, was designed to transcend generational boundaries and resonate with fans of all ages, with all interests.


Continuing momentum into the Fall, fans can come alive as their favorite Ghostbusters character on Halloween, with lines of costumes and accessories coming from Disguise (costume division of JAKKS Pacific), Spirit Halloween, and


Following the theatrical success of Ghostbusters: Frozen Empire, Ghostbusters will expand the iconic franchise with an upcoming animated series from Sony Pictures Animation currently in development with Netflix.


Heading into an exciting year in 2025, Sony Pictures Entertainment will introduce two highly-anticipated films. On May 30, 2025, a new installment from the original Karate Kid franchise will make its theatrical debut and on. January 17, 2025, Sony Pictures’/Studiocanal’s Paddington In Peru will be released.


From Sony Pictures Television, 2024 will see the highly anticipated return of The Boys season 4 on June 13th on Prime Video.


Later this year, the much awaited sixth and final season of Cobra Kai will return to Netflix, closing the chapter on an epic karate journey. Season 6 of Cobra Kai is comprised of 15 episodes which will air in 3 parts. Part 1 will hit Netflix on July 18, followed by part 2 on November 28, and the finale in 2025.


Sony Pictures Television will also welcome several new adult animation properties to their slate of television IPs, including the upcoming first seasons of Universal Basic Guys as part of Fox’s Sunday night Animation Domination lineup, and Sausage Party: Foodtopia premiering July 11 on Prime Video.


A new YouTube channel featuring hit Netflix preschool series The Creature Cases will release short form content weekly. Toy partner PMI will launch an exciting new toy line including vehicles, figures and playsets in Spring 2025.


In anticipation of forthcoming second seasons, SPCP will announce the expansion of licensing programs for Goosebumps on Disney+ and Hulu, The Last of Us on Max, Twisted Metal on Peacock, and Gen V on Prime Video.


An expansive consumer products program of over 1,000 products across 30 licensed partners is set to accompany the season 4 release of The Boys. Details on the program can be found below:


· For unique keepsakes, fans can shop The Fisher-Price Little People Collector Set by Mattel, available now!

· Fans can also shop collectibles from Funko, and You Tooz, and action figures from Medicom. Additional products from Blitzway and Prime 1 will be available Fall 2024.

· Series enthusiasts can channel the superhero lifestyle 24/7 with apparel from Mad Engine and Ripple Junction and costumes from

· For action-packed fun off the screen, fans can try their hand at The Boys licensed Monopoly Game by Hasbro / Winning Moves available Fall 2024 and a card game from Upper Deck.

· Video game enthusiasts can try their hand at a new interactive integration coming in June with Homelander landing in Mortal Kombat 1 by Warner Bros. Games and NetherRealm Studios.

· Licensed merchandise is also available through Pyramid International and Fashion UK.

· Fans can shop The Boys apparel at international retailers Primark (UK) and HMV and The Souled Store (India) for Apparel. · The dedicated Amazon retail storefront for The Boys is home to licensed apparel, accessories, collectibles and more.