Moonbug, a global entertainment company that develops and distributes values-based content for kids, today announced that Mia’s Magic Playground, its first original series based on the successful Little Baby Bum series, will launch on Sky Kids, part of Sky, Europe’s leading media and entertainment company, in June 2020. This is the first partnership as part of Moonbug’s planned global distribution of the series.
Mia’s Magic Playground, which caters to audiences aged four to six years old, follows popular Little Baby Bum character Mia and her two best friends, Oskar and Tillie, through their world of play.
“Sky is a tremendous partner that unites scale and quality, especially in the kids space. We are excited to offer this premium show to its viewers,” said Nicolas Eglau, head of EMEA, Moonbug. “This partnership is a strong indicator of the quality of our production as we continue distribution across the globe.”
Lucy Murphy, Director Kids’ Content, Sky, added, “With lovable new characters exploring the world through play, Mia’s Magic Playground is sure to become a favourite for the younger end of our audience who will love the colourful, imaginative world that Mia and her friends inhabit.”
Mia’s Magic Playground will be available in English and will be available on Sky Kids across Sky’s platforms including Sky Q, Sky Go, the Sky Kids App and NOW TV.
Mia’s Magic Playground originally premiered across Scandinavia in February 2020 on Viaplay, the Nordic Entertainment Group (NENT Group) streaming service.