Events News

Toy & Edu China Fair to Kick Off March 30

toy & edu china

Next week’s Toy & Edu China, Baby & Stroller China and Licensing China will welcome over 1,400 exhibitors.

As the fairs draw near, the online platform for Toy & Edu China, Baby & Stroller China and Licensing China is already live, allowing global industry players to enjoy a series of web-based services leading up to the fairs’ opening. The events from March 30 to April 1 will host exhibitors from 13 countries and regions, with many looking to take advantage of the regional market’s opportunities across a 130,000 square meter gross exhibition space at the Shenzhen World Exhibition & Convention Center.

Exhibitors and buyers from across the world can now tune in digitally on the ‘E-connect 360’ platform to connect with chosen business partners via instant messaging and video calls before, during and after the fairs. For those who cannot attend the live events due to travel restrictions, they can also partake in the livestreamed concurrent conferences and fair tours. This online platform will be available for access after the fairs until April 30 2021, and buyer registration for the virtual marketplace can be accessed here.

Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said: “We have transformed the events into a hybrid format with the ‘E-connect 360’ platform to address evolving business needs, and it is encouraging to receive so much support of the platform from our exhibitors. With the fairs’ opening next week, we are expecting to see an all-encompassing selection of toys, educational products, strollers, baby products, licensing and licensed products both online and onsite, fulfilling visitors’ every sourcing need.”

Toy & Edu China and Baby & Stroller China fair highlights 

 A number of exhibitors including some of the biggest brands in the industry such as Hape (Germany), Guide Craft (USA) and Maisto (Hong Kong) will be featured in the International Zone. In addition, a Hong Kong Zone is specially curated to highlight the trendy and innovative products from the region, together with a special display area for the winning products of the Hong Kong Toy Award, which is co-organized by Hong Kong Toys Council, Federation of Hong Kong Industries and The Toys Manufacturers’ Association of Hong Kong.

Baby & Stroller China will welcome the returning Hong Kong Children, Babies, Maternity Industries Association (HKCBMIA) Pavilion after their successful debut at the 2020 edition. Seven exhibitors participating in the pavilion will demonstrate a well-selected range of quality baby products.

In addition, a domestic pavilion from the town of Zhili will make its first appearance at the event. The Chinese town is dubbed the capital of children’s fashion, and contributes to 60% of the country’s production value. Visitors can also learn more about their products at a promotion event on March 30.

Licensing China to welcome group pavilions

At Licensing China fair, a total of 60 exhibitors will be present to push their licensing properties to licensees, manufacturers, retailers and more. As home-grown anime are taking the China market by storm, the demand for character merchandising is promising. As a result, companies managing animation characters including Super Wings, Boonie Bears, GG Bond and more can be found, along with licensed products for the toy, gift and homeware sectors.

What’s more, the Chinese Animation & Comic Publishers Association from Taiwan will join the fair for the first time, leading a pavilion of nine exhibitors to introduce Taiwanese anime and comics to global audiences. Meanwhile, the Korea Culture Contents Licensing Association (KOCLA) is presenting six companies from the country after appearing in the Animation and Character Licensing Zone in 2019.

Extra precautions to maintain hygiene onsite

The trade fair co-organizers’ top priority remains the health and safety of fair attendees, hence added measures that will be in practice at the fairs. These include: real-name authentication during registration, onsite temperature checks, frequent sanitization of fairground facilities and distancing measures for forum/seminar audiences, among others.

Toy & Edu China, Baby & Stroller China and Licensing China are organized by Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd and Messe Frankfurt (HK) Ltd.