JAKKS Pacific, Inc. and its media agency partner Blue Plate Media Services (BPMS), teamed up with Playwire, the leading revenue amplification platform for publishers; and Overwolf, the all-in-one company that enables creators to build, distribute, and monetize in-game apps, to bring the 2020 “Legends Challenge” to Apex Legends gamers in the United States.
Starting December 5 and running through December 13, participants will have the opportunity to rise in rank on the Legends Challenge leaderboard by completing weekly Apex Legends in-game challenges. Throughout the contest, gamers will compete to earn in-game rewards, a brand-new gaming PC valued at $2,500, and a line of highly anticipated Apex Legends collectible action figures, launching at retail this holiday season. Apex Legends fans can now recreate the action from the game, and build their own squad, with these extraordinarily detailed collectible figures, including their in-game weapons and accessories.
The popularity of Apex Legends has exploded among its fan base of 70 million players globally.
Some of the most influential names in gaming and esports will be joining the competition, including Eric Ngo (xBaronful) and Tanner Trebb (Rogue).
Kevin Feely, Senior Director, Boys Marketing, JAKKS PACIFIC, “What better environment to launch Apex Legends 6” Action Figures for collectors than right in the middle of the action. These collectible, game accurate figures are poseable, detailed, and have 25+ points of articulation. This holiday, collectors can round up their squad and show everyone what Legends are made of. Fans can now collect Bloodhound, Pathfinder and Wraith, from Jakks Pacific (each sold separately).”
David Becker, President and CEO of Blue Plate Media Services, the industry leader in strategic media planning and buying when connecting with kids and youth-based brands in North America, adds “JAKKS Pacific looks for immersive, highly targeted marketing opportunities that deeply connect with its target audience, break through the excessive noise, and deliver high impact messaging that resonates during the holiday season. We are excited about partnering with Playwire, Overwolf and JAKKS Pacific, and aligning content with product in such an integrated, seamless, contextual play. What better way to introduce the Apex Legends line of collectible product to fans than through the game experience itself.”
“The Overwolf Platform is an extremely powerful tool for marketers looking to reach gamers in an authentic way,” says Anthony Alexander, EVP of Global Sales for Playwire. “Overwolf’s ability to recognize in-game events allows us to develop a reward system that is both authentic to how the game is played and to our brand partners like JAKKS. Action figures and gaming are a natural fit and we are incredibly excited to bring this partnership to life with the toy industry’s leading brand, JAKKS Pacific, and its media agency, Blue Plate Media Services.”
“We are excited to play a role in the “Legends Challenge” by building an app that will enable Apex Legends fans to compete to earn rewards, rigs, and action figures. JAKKS Pacific and Playwire share our passion for making gaming experiences even better and we know gamers will enjoy competing even more when there are fun prizes on the line,” commented Uri Marchand, CEO of Overwolf.
To participate, make sure you have one of the following companion apps installed; Predator, Gazoom, or Apex Legends Tracker. You can get them from the Overwolf App Store or from the landing page. Then sign into the challenge with your Overwolf account.
To complete the challenge, you need to win a Duos match in Apex Legends and share your win on Twitter. Once you do that, you’ll win $5 for in- game purchases and enter a giveaway of a $2,500 gaming computer and Apex Legends Collectible Action Figures.
For more information about the “2020 Legends Challenge” and how to participate, please visit the official website at overwolf.com/the-legends-challenge-2020/
Electronic Arts Inc. is not sponsoring, endorsing or associated with this contest in any way.