PlayMonster is celebrating one million sales of its game Relative Insanity, created by comedian Jeff Foxworthy.
To mark the milestone, comedy clubs across the U.S. partnered with PlayMonster to host live game play between sets, giveaways, and even add limited edition Relative Insanity drink coasters — featuring Foxworthy’s punchlines on them — to their venues.
“Wow — one million games! And it was all inspired by the insanity of my own family and friends,” said Foxworthy. “I’d like to thank the crazy family members out there — everyone has at least one, and that’s what Relative Insanity is all about.”
The party game uses bits of Foxworthy’s material that mix-and-match to create wacky family situations. In the original game, one player reads a setup card aloud, such as, “When my brother brought out his new baby to show the family, Granny blurted out…” The other players choose one of their punchline cards to finish the phrase (for example, “You are not the father!” or “Somebody took a trip to the land of bad decisions.”) The reader picks the funniest one to give that player a point.
PlayMonster also offers expansion packs to add more content to the original game, which is designed for four to 12 players, ages 14 and up.
“Since we launched Relative Insanity in 2018, it has quickly become a fan-favorite among our robust portfolio of games at PlayMonster,” said Scott Flynn, VP of sales and marketing at PlayMonster. “We’re excited to mark the one million milestone and continue the legacy of laughter alongside Jeff Foxworthy.”