Gaming News

Subway Surfers Joins #BeKind21 Campaign

Subway Surfers #BeKind21 Campaign

SYBO Games is joining the Born This Way Foundation — co-founded by Lady Gaga and her mother Cynthia Germanotta — for its #BeKind21 campaign.

The initiative, which kicked off Sept. 1 and continues through Sept. 21, calls on everyone to practice on act of kindness each day.

SYBO Games is the creator of the mobile game Subway Surfers, which celebrates its 10th anniversary next June, having reached over three billion downloads since launch. Subway Surfers‘ current in-game World Tour stop in Las Vegas will recognize the Born This Way foundation’s kindness campaign throughout this month.

Players will be encouraged  to sign the #BeKind21 pledge — and they will also meet the character Cleo, who encourages them to be kind to themselves and others.