Real Deal

Gator Group Signs Artist Jeremyville

Australian artist, Jeremyville recently signed an exclusive partnership with Gator Group (G8R). Under the new agreement, Gator Group will introduce a broad range of products to retailers worldwide, all featuring the signature imagery and aesthetics of the Jeremyville brand.

Jeremyville balances his time between his studios in Sydney and New York City, where he draws inspiration from the world around him in his sketchbook. From simple pen drawings to elaborate cityscapes, the art of Jeremyville features a broad range of messages related to social change, positivity, inner strength, and environmental action.

Jeremyville has built up a cult following around the world through uniquely designed products for companies including Converse, Rossignol (France and USA), Kidrobot, Domestic (France), Diesel (Italy), Upper Playground (USA), Graniph (Japan), Modern Amusement (USA), 2K by Gingham (Japan), 55DSL (Switzerland), and Microsoft Zune (USA). Jeremvyille is a contributing editor to Diesel’s online lifestyle magazine, and his blog is featured on Juxtapoz magazine online.

Elizabeth Arden, Bazooka in Perfume Deal

Elizabeth Arden, Inc., and Bazooka Candy Brands, a division of The Topps Company, Inc., announced a strategic partnership for the launch of Mariah Carey’s new candy-inspired fragrance collection, Lollipop Bling, which has just debuted in select department stores. Lollipop Bling was inspired by the fun and playful nature of Mariah’s marriage proposal—an engagement ring hidden inside an iconic Ring Pop lollipop package. The marketing campaign to promote the fragrance incorporates Ring Pop lollipops into the print advertisements for Lollipop Bling, offers Ring Pop sampling with the sale of Lollipop Bling at select retailers, and will include the candy in the fragrance’s displays at retail stores.

Additionally, in time for Valentine’s Day 2011, Walmart will promote the fragrance with integrated display racks featuring both Lollipop Bling and Ring Pop, with the candy in special “Bling Collection” three-packs.

Lollipop Bling’s 1.0 fl. oz. scents currently retail for an MSRP of $35 each and are available at department stores nationwide such as Macy’s, Dillard’s, Belk, Bon Ton, Boscov’s, Ulta and Sephora inside JCPenney.

CNE’s Generator Rex and Hybrid Apparel

Cartoon Network Enterprises (CNE) recently announced a partnership with Hybrid Apparel to create a line of youth apparel based on the action-adventure series, Generator Rex. With product launching in the U.S. in spring 2011 across all tiers of retailers, the apparel line will feature a range of tops for boys ages 4 and up.

Hybrid Apparel joins a roster of launch partners for the Generator Rex property that includes Mattel as global master toy partner; Hallmark for party goods and social expression; and DC Comics. CNE will release the first title in the Generator Rex home entertainment franchise on October 19 with Warner Home Video distributing. Additional partners will be announced in the coming weeks.

The newest action-adventure original series from Cartoon Network, Generator Rex is created by Man of Action (creators of the Ben 10 franchise) and produced at Cartoon Network Studios in Burbank, Calif. The network has committed to at least 40 episodes of the series, and has also created an online game featured at, a show website (, and a Facebook fan page.

CopCorp, Fortune Fashions for Ringling Bros. Apparel

CopCorp Licensing announced Fortune Fashions Industries as the newest addition to the licensing roster for the Ringling Bros. and Barnum & Bailey family entertainment brand.

Fortune Fashions has been granted the right to manufacture and market a wide range of licensed apparel—including fashion and basic knit tops, fleece, and woven tops in men’s, women’s, boys’, and girls’ sizes—utilizing the artwork and appeal of the Ringling Bros. and Barnum & Bailey Circus.