Real Deal

Cupcake Digital Creates Lalaloopsy App

MGA Entertainment tapped Cupcake Digital to create the first app based on Lalaloopsy, expanding the Sew Magical and Sew Cute world of Lalaloopsy. The new app, Lalaloopsy Diner, is a fast-paced cooking game that takes players from one slumber party to another, serving up tasty snacks for all of their friends.

The game contains 10 levels. For each completed order, players earn buttons they can redeem as bonuses throughout the game.

The Lalaloopsy Diner app is now available in the App Store for iOS devices.

Tottenham Hotspur Football Signs Fermata Partners

Fermata Partners signed an exclusive agreement to represent the North American trademark licensing rights of Premier League football club Tottenham Hotspur.

Fermata’s representation of Tottenham Hotspur is effective immediately, as both partners will actively pursue license agreements with key manufacturers and retail accounts within the U.S. and Canada.

Tottenham Hotspur has a growing presence in the region, with more than 30 Official Supporters Clubs. The deal also comes on the back of a successful pre-season summer tour of the US & Canada, which saw Tottenham Hotspur friendly matches with MLS teams sell out stadiums in Seattle, Toronto, and Chicago. Since then, the Club has signed up-and-coming U.S. national team star DeAndre Yedlin.

For Fermata, Tottenham Hotspur becomes the first building block in its newly created “football” practice. Contrary to the centralized model deployed by U.S. professional sports, licensing rights in football are often managed at the Club level. This fragmented approach allows the Clubs to retain decision-making authority over their brands, yet creates operational inefficiencies for North American licensees and retailers accustomed to a centralized infrastructure.

“Global football is growing mindshare with North American sports fans,” said Scott Bouyack, co-founder of Fermata Partners. “As that mindshare grows, so too will grow the demand for merchandise. We have already made significant progress in securing licensee and retail commitments for Tottenham Hotspur, and look forward to adding several new clubs to the collective in the near future.”

Kodak Snaps Up Mobile Deal

Imaging brand Kodak and mobile device manufacturer Bullitt Group will launch a range of Android-powered mobile devices offering image management software and features.

Aimed at consumers who seek a high-end experience but are overwhelmed by the user experience, the range of smartphones and tablets will come preloaded with image capture, management, and sharing features to offer a rich user experience. Advanced remote management software will also be preinstalled, allowing family members and friends to provide help and support if needed.

“Kodak is one of the world’s most recognizable brands,” says Oliver Schulte, CEO Bullitt Mobile. “It is trusted by consumers as a marque of quality and innovation. We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant.”

The first handset will launch at CES 2015. There will be further product announcements throughout the second half of 2015 including a 4G handset, a tablet, and a connected camera. The Kodak trademark is used under license by Bullitt Group, Ltd from Kodak.