Real Deal

New Licensees for Little Charmers

Little CharmersNelvana Enterprises announced the signing of licensees for its series Little Charmers. Rubie’s Costume Company has been signed for Halloween Costumes. Baby Boom Consumer Products has been signed for toddler bedding and bath. Bakery Crafts has been signed for cake décor.

Little Charmers, produced by Nelvana and Spin Master, airs on Nickelodeon in the U.S. and on Treehouse in Canada. Spin Master is also the master toy licensee and the company will introduce a Little Charmers toy line that will include a range of mini figurines, plush, dolls, and roleplay this fall.

New Partnership for Amy Coe, Tawil & Associates

Amy Coe has partnered with Tawil & Associates, in a deal brokered by The Joester Loria Group, for a multi-category clothing deal expanding on her success as an exclusive designer for direct-to-retail licenses with Target and Babies “R” Us. The collection includes layette, toddler, boys’ and girls’ apparel, sleepwear, swim, and fashion accessories. It is expected to launch in spring 2016 at department, specialty, and national retailers.

Strider, Husqvarna in DealHusqvarna Strider

Strider Bike has signed a deal with Husqvarna to introduce a Special Edition Husqvarna Strider.The white Husqvarna Strider No-Pedal Balance Bike is mechanically the same as the Strider 12-inch Sport, but is customized with stylish yellow mini-grips for toddler hands and a blue mini-saddle for toddler hips, along with stylish Husqvarna graphics. It is now available at retail.

Licensees Signed for Outlander

OutlanderKnockout Licensing, the agency managing the global merchandise licensing program for the television series Outlander, announced two new licensees for the series: AbbyShot and The Celtic Croft.

AbbyShot has been granted rights to produce limited-edition Outlander clothing and fashion accessories including coats, scarves, hats, bags, cloaks, and more. The Celtic Croft has been granted rights to produce traditional Scottish apparel and accessories including custom-made wool kilts, Tartans, shawls, and tams.

Diamond Select Introduces SpongeBob Minimates

Diamond Select Toys announced the expansion of its Nickelodeon partnership with the release of a SpongeBob SquarePants Minimates line. The collection will include SpongeBob, Patrick, Squidward, Mr. Krabs, Sandy, Grandpa Redbeard, Perch Perkins, and Plankton designed as two-inch tall mini-figures with multiple points of articulation and interchangeable parts and accessories.

The first assortment of SpongeBob SquarePants Minimates is now available at comic book shops, specialty stores, and Toys “R” Us.

License2Brand Signed to Represent Asterix

License2Brand announced that it has been signed to represent Asterix for licensing. Under the agreement, License2Brand will represent all merchandise rights of Asterix in Greece and Cyprus.