Real Deal

Ducati Signs IMG for Licensing

Ducati Motor Holding has appointed IMG as its exclusive global licensing representative, in a multi-year deal to work across all Ducati licensed products. Ducati has developed a significant licensing program encompassing a full line of lifestyle products that include clothing, accessories, toys, perfume, and the Ducati Caffè. IMG will optimize the management of that program and move it to the next level.

Ducati brand licensing will be supported by an IMG team based in Milan. The team will work closely with management at the Ducati Motor Holding headquarters in Bologna and IMG’s global licensing team.

Star Trek Experience Launches in 2016

Star Trek: The Starfleet Academy Experience, a new interactive exhibit using the Star Trek franchise as a springboard to teach visitors about science and technology, will debut at the Canada Aviation and Space Museum (CASM) in Ottawa, Canada on “star date 052016” (May 20, 2016).

The Starfleet Academy Experience will provide a “Trek Tech” immersive experience that will take participants from orientation into a training program involving simulated science, engineering, medical and command courses, through to graduation, and finally to the deck of an active starship. The experience is enriched with the actual science behind the science fiction of Star Trek as the participants learn about emerging technologies such as a functional tricorder, NASA’s warp drive theory, and the latest experiments with phasers and teleporters.

The exhibition is produced by EMS Entertainment, a leader in interactive immersive exhibitions, and under license by CBS Consumer Products. Ottawa is the first stop on a multi-city North American tour. The exhibition will be on view at the Canada Aviation and Space Museum from May until the end of September 2016.

McFarlane to Create Game of Thrones Construction Sets

McFarlane Toys, in partnership with HBO Global Licensing, announced a licensing agreement for a line of Game of Thrones construction toys. The line debuts at this week’s Comic-Con.

Each Game of Thrones construction set will feature iconic environments with realistic sculpted pieces, along with multiple figures of fan-favorite characters.

The launch of the Game of Thrones construction line will feature construction sets, expansion packs, and figure blind bags for fans ranging in price from $3.99 to $49.99 and will be on shelf in November.

Fermata Signs Notre Dame

The University of Notre Dame has finalized an agreement with Fermata Partners to begin management of the University’s trademark licensing program, which became effective on July 1, 2015.  The University is among the nation’s most popular collegiate consumer product brands, featuring such well-recognized icons as the Interlocking ND logo and the Leprechaun.

Notre Dame becomes the fifth university to sign with Fermata, joining Kentucky, Georgia, Oregon, and Miami, all of which have partnered with the firm in the past year. Fermata Partners is a division of CAA Sports.