Real Deal

Black Hawk Down hi-rezCreative Licensing Corp Tapped to Rep Revolution Studios’ Films

Revolution Studios has signed Creative Licensing Corporation as its worldwide merchandise licensing agent to represent Revolution Studios’ film and television library. The titles in the library include properties the studio produced, such as xXx: Return of Xander Cage, Black Hawk Down, White Chicks, and Daddy Day Care as well as titles recently acquired by Revolution Studios, such as Morgan Creek International’s Ace Ventura: Pet Detective, Major League, and GK Films’ The Tourist, among others.

Creative Licensing introduces the Revolution Studios titles at Licensing Expo. Led by founder, president, and CEO Rand Marlis, Creative Licensing is an independent agency that focuses on growing iconic film brands over the long-term. Under the terms of the agreement with Revolution, Creative Licensing will develop worldwide licensing programs for Revolution Studios’ library of films and television series. Anticipated categories include apparel, art posters, accessories, collectible figures, digital/interactive, games, gaming, graphic novels, live events, publishing, and more.

Simon & Schuster Renews Deal for Daniel Tiger

The Fred Rogers Company and its licensing agent, Out of the Blue Enterprises, have renewed the master publishing agreement with Simon & Schuster for Daniel Tiger’s Neighborhood until 2022. In addition, Out of the Blue is adding new licensing partners for the brand in a range of consumer products categories, including Party City (party supplies) and Hallmark (Christmas ornaments), beginning this fall.

Simon & Schuster will publish more than a dozen new Daniel Tiger’s Neighborhood titles this year in a range of different formats, including hardcover, trade paperback, and eBook. The first four new books launched this spring, with additional titles set to roll out throughout the remainder of the year.

In addition, Daniel Tiger’s newest licensees include:

  • Church & Dwight Co., Inc. – Toothbrush and Orajel toothpaste, set to arrive at retail fall 2017
  • Fabric Traditions – Printed fabric, due out spring 2018
  • Hallmark – Series of three Christmas ornaments for holiday 2017, including a Hallmark Keepsake item available exclusively at Hallmark Gold Crown stores beginning in October, and two other designs to launch at mass market stores for holiday 2017
  • Party City – Party goods, including tableware, décor, favors, balloons, and more, to launch fall 2017
  • SCS Direct – Melamine tableware, icepacks and lunch bags, due out this fall

R.L. Stine’s Goosebumps Gets App Game from Pixowl

Pixowl, a San Francisco- and Buenos Aires-based game developer, has teamed up with Scholastic to bring the Goosebumps series by R.L. Stine to mobile platforms with Goosebumps HorrorTown, a new character-driven city building game. Scheduled to release for Halloween 2017 for iOS and Android devices, the game will put fans in charge of an eerie town that’s home to a range of inquisitive humans—and to a large number of Goosebumps characters, from Slappy to The Mummy to Lawn Gnomes, all of whom can interact with the human denizens through original content and stories.

With this new partnership, Pixowl continues its lineup of brand partnerships that includes Garfield, Snoopy, Pac-Man, and Ghostbusters with more to be announced this year. Goosebumps is one of the best-selling series of all-time with more than 350 million English language books in print.