Licensing News

Boat Rocker Studios Signs Scholastic for Dino Ranch

Dino Ranch

Boat Rocker Studios announced that Scholastic has signed as the master publishing partner for English language territories for the forthcoming preschool animation series Dino Ranch. This worldwide deal grants Scholastic the rights to design and produce a wide range of English language formats including readers, sticker story books, novelty, activity books, and audio books with products due to launch next fall.

Currently in production, Dino Ranch follows the action-packed adventures of the Cassidy family as they tackle life in a fantastical, “pre-westoric” setting where dinosaurs still roam. As the three young rancher siblings learn the ropes—accompanied by their own distinctive dinosaur steeds—they discover the thrill of ranch life whilst navigating the great outdoors through unpredictable challenges.

With the target age between 2 to 5-year-olds, it introduces kids to problem solving, forging life-long friendships, strengthening family and community bonds, and taking care of animals. Created by Matt Fernandes of Industrial Brothers and produced by Industrial Brothers and Boat Rocker Studios, Dino Ranch will premiere on Disney Junior in the U.S. in early 2021.

“We are delighted to be partnering with Scholastic on what promises to be an exciting range of publications, as we continue to build Dino Ranch into a global franchise. The unique and exciting mix of cowboys, cowgirls, and dinosaurs has huge global appeal, making Scholastic the ideal partner with their global reach and experience. They are renowned for helping inspire children to read, and the instantly relatable characters and thrilling stories in Dino Ranch lend themselves perfectly to all kinds of books,” says Jon Rutherford, Managing Director and President Rights, Boat Rocker Studios.

“We all fell in love with Dino Ranch the minute we saw the sizzle and the creative direction for the show! We are so excited to be partnering with Boat Rocker to create an array of books that will have global appeal. This is a show that families will love to watch and read about together!,” says Debra Dorfman, Vice President and Publisher, Global Licensing, Brands and Media at Scholastic.

This also follows the recent signing of Jazwares as global Master Toy partner for Dino Ranch.