Licensing New Product News

Warner Bros. Consumer Products Unveils Scooby Doo-Inspired Toys, Fashion, Pet Products, and More

For more than fifty years, Scooby-Doo and the Mystery Inc. Gang have entertained families with their light-hearted antics and altruistic mystery adventures. To bring the do-good spirit of Scooby-Doo to longtime fans and new generations, Warner Bros. Consumer Products (WBCP) has launched a new collection of toys, apparel, home goods, pet products and even Scooby Snacks, inspired by the upcoming animated feature film SCOOB!, available at Walmart and SCOOB!, is a new adventure that explores the never-before told stories of Scooby-Doo’s origins and the greatest mystery in the career of the young detectives of Mystery Inc.  SCOOB! reveals how lifelong friends Scooby and Shaggy first met and how they joined with young detectives Fred, Velma and Daphne to form the famous Mystery Inc.  SCOOB! will be available for a 48-hour rental via Premium Video On Demand for $19.99, or premium digital ownership for $24.99, beginning on Friday, May 15.
“In conjunction with our premier licensees and Walmart, WBCP is excited to bring Scooby fans of all ages a wide assortment of merchandise to enjoy the fun of Scooby-Doo and his efforts to “Doo Good,” said Maryellen Zarakas, senior vice president of franchise management and marketing for Warner Bros. Consumer Products. “As families come together during these trying times, we hope the new SCOOB! merchandise and our Doo Good campaign can help lift spirits and bring some joy into homes.”
Collaborating with some of the top licensees in their respective industries, WBCP offers a wide range of SCOOB! products in the following categories: 
With toys and collectibles from Basic Fun, Playmobil, Funko, Jada and Jazwares, the SCOOB! toy collection offers something for kids of all ages and includes the debut of puppy Scooby. Basic Fun toys’ exclusive Walmart toys include Scooby-Doo figurines ($ 9.84), a Mystery Machine vehicle ($19.87) with lights and sounds, and huggable plush toys ($7.86). Funko POP! collectibles ($9.99) and Jazwares Domez ($4.97) collectible figures, are must-haves for pop culture enthusiasts, and books for young readers bring the fun of Scooby-Doo to home reading libraries ($3.98-$6.28). Renowned toy brand Playmobil has designed a variety of playsets, multi packs, blind bags, collectible figurines and more. The PlayMobil Mystery Machine ($44.99) has seventy-two pieces, including the van and Daphne, Velma and Fred and makes the perfect complement set to the PlayMobil Scooby-Doo Scooby Shaggy with Ghost ($12.97).
Fashion and Accessories
New Scooby-inspired apparel for men, women, youth and toddler sold exclusively at Walmart ($4.96-$9.96) lets fans show their love for the big-hearted pup and his brave friends. Converse will debut colorful, graphic sneakers in adult and youth sizes featuring classic Scoob designs and animation themes and favorite Scooby and the gang sayings like “Ruh-Roh” and “Zoinks,” available at ($70 -$110).
Home goods
Families can find items to decorate their mini mystery solver’s bedroom at with Scooby-Doo themed bedding and linens, pillows and silk touch throws (SRP $9.96 – $29.99). With the giant Scooby cuddle pillow ($14.96) guarding them at night, kids will feel safe and secure. 
For Scooby snacks and drinks on the go, Igloo has created a new Playmate Elite cooler, available at ($49.00). The tent-top cooler comes with a limited-edition design based on the colorful van driven by the Mystery Inc. team and can carry as many as 30 cans. Scoob! on the go water/drink bottles ($5.98-$9.94) are also available, and new wrapping supplies can be found at Hallmark. 
Scooby loves his Scooby snacks and will do anything to get some. A variety of snacks worthy of Scooby and Shaggy’s appetites include graham cracker sticks shaped like dog bones, fruit snacks and pop-up flix candy ($3.94), available at Walmart and select grocery stores.
Pet Products: 
A BarkBox with Scooby chew toys, plush squeak toys, and dog snacks makes the perfect gift for your four-footed, furry friend. Available through BarkBox website, the box retails for $20-$30 depending on subscription levels. A Mystery Machine Pet Carrier from Buckle Down ($59.99), looks like the Mystery Machine and features durable quilted polyester construction, five mesh panels for ventilation and easy viewing, one clip on the inside to attach a collar, two durable tote-style handles, and a removable base pad for added comfort and structure. Scooby would approve of this stylish ride!
Scooby-Doo Do Good 
Scooby-Doo and the Mystery Inc. gang may not look like it at first, but at their core, they are heroes. Despite being coined “meddling kids” by villains unmasked, the Mystery Inc. Gang is dedicated to sleuthing out solutions to problems. Their mission to help others continues in a real-world way with the Scooby-Doo “Doo Good” Campaign. Launching in 2018 in partnership with generationOn, the youth division of Points of Light, this effort is designed to inspire, equip and mobilize kids and families to creative meaningful change in their communities. In 2020, the #DooGood campaign will award 13 one thousand-dollar grants to applicants across the U.S. who submitted requests to fund their Doo Good community projects. 
Living alongside the campaign is a dedicated platform that serves as the home for parents and kids to get involved. Fun and easy-to-understand guides to help the hungry, enrich the environment, and act as animal allies are available for download. Learn more here