Licensing News

Cloudco Entertainment Signs Agency Deal with J&M Brands for Care Bears in Three Countries

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Cloudco Entertainment, home of well-renowned brands such as Care Bears™, Holly Hobbie™, and Madballs™ has signed an agency deal with J&M Brands to manage the Care Bears™ brand across Belgium, The Netherlands, and Luxembourg. J&M Brands will manage all Care Bears consumer products and licensing initiatives with a focus on the upcoming relaunch of Care Bears toys with new master toy partner, Basic Fun!

Introduced in 1982, Care Bears is one of the most popular and endearing children’s properties in the world. The Care Bears are known for using their belly badge powers to spread messages of sharing, caring, friendship and courage while making sure to have lots of laughs along the way. In 2019, Cloudco introduced Care Bears: Unlock the Magic, a 2D animated series featuring an all-new look and mission for the bears. Care Bears: Unlock the Magic launched on Tiny Pop in the UK and Boomerang and Cartoon Network in the US.

J&M Brands is already showing success through its recent licensing deal with Stationary Team. Stationary Team’s full line of Back-to-School products, partyware and paperware, and face masks are being well-received by the Benelux market and the J&M Brands team look forward to securing additional partnerships that target all-ages.

“We are honored to represent such an incredible and well-loved brand, and thrilled to be working with Cloudco Entertainment. The Care Bears are a very famous brand since many decades in our territory. Benelux consumers love the come back of the 80’s and therefore this fun retro brand will be a great success in our territory,” says Jannienke Mulder, CEO and Co-Founder of J&M Brands.

“With the new look from the Care Bears and a growing interest in Care Bears merchandise, now is the perfect time to build Cloudco’s licensing program with the most respected agencies in each of the big markets. J&M Brands, with its deep understanding of the Benelux market and experience of working with many major international brands, is an ideal partner to launch the next phase of ‘Care Bears’ brand in Benelux”, says Roubina Tchoboian, vice president, international licensing, Cloudco Entertainment.

“Bavaria Sonor Licensing is one of the leaders in the German speaking licensing market, and together, we are confident that we will be able to expand the brand’s presence and bring messages of positivity to Germany, Austria and Switzerland.” – Roubina Tchoboian, Vice President of International Licensing at Cloudco Entertainment