Entertainment Licensing News

Miraculous – Tales of Ladybug & Cat Noir Awarded Bologna Licensing Trade Fair’s 2019 Best Preschool Licensing Project


Miraculous – Tales of Ladybug and Cat Noir, the brand based on the globally popular animated series created by ZAG and produced by ZAG and ON Kids & Family (Mediawan Group) won the Bologna Licensing Trade Fair 2019 Best Pre-School Licensing Project Award. Planeta Junior holds the licensing rights to the Miraculous brand in Italy, Spain, Portugal, CEE, Greece and Turkey.

The Jury, formed by Cecilia Padula (ViacomCBS Italia), Federica Pitascio (Rai Ragazzi) and Ivan Colecchia (Kidz Global), awarded the prize to children’s clothing brand and retailer Chicco and promotional partner Leolandia. Chicco created an exclusive capsule collection of clothing comprised of 12 designs for a broad age range of girls from 9 months to 8 years-old, and customers with a minimum purchase were provided free tickets to enter Leolandia. Chicco selected the iconic Miraculous Ladybug to personalise points of sale and generate 360º activation in stores.

Having sold over 120 million products and with great digital achievements (16,4 billion views, 11 million subscribers on oficial channels and over 100 million app downloads), Miraculous follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug, but does not know this is Marinette from his class. Marinette, in turn, dreams of Adrien and simply gets little response. When evil threatens, can they beat the unexpected villains? The series’ main values include girl empowerment, secret identities, love, friendship, creativity and fashion.