Licensing News

WildBrain CPLG scores new deals for emoji® in EMEA

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has signed a wave of new deals for emoji® – The Iconic Brand in EMEA.
Brokered on behalf of the emoji company, the licensee agreements in Europe include: Nestlé España S.A in Spain for a 50cl sports-cap water bottle with six different label designs, following the success of the 33cl emoji® bottles in 2019; Clementoni in Italy for a colourful puzzles range including 104 and 180-piece Supercolour Puzzles, alongside an Impossible 1000-piece Puzzle; and a renewal in France with leading postal service La Poste for a second humorous stamp collection featuring some of the most popular emoji® icons, in addition to 60 digital stamps which are available to print or collect until the end of 2020.
In the Middle East, new partners joining the emoji® licensing programme include: Sun Ce for back-to-school products; Trucare for home and accessories; One2One for shopping mall events; and Riva for a direct-to-retail range covering women’s and children’s apparel and accessories. Additionally, Spurt South Africa is developing swim caps for the South African market.
Pau Pascual, VP Southern Europe and Managing Director Iberia and MENA at WildBrain CPLG, said: “With emoji® brand icons being instantly relatable and understandable in every language, the emoji® brand has become an intrinsic part of our daily lives all over the world. These partnerships offer consumers in EMEA exciting new ways to engage with the brand and fun avenues of self-expression.”