Moose Toys announced a new direct-to-retail license agreement with Spirit Halloween. In the agreement, brokered by The Licensing Shop Inc., the retailer will launch four Kindi Kids costumes in Spirit Halloween locations across the U.S. and Canada, online at SpiritHalloween.com and on Amazon this fall. The costumes will be based on popular Kindi Kids’ characters Donatina, Marsha Mello, Rainbow Kate and Summer Peaches with each costume accessorized with a plush buddy, a makeup kit and a trick-or-treating bucket.
“When Kindi Kids dolls and accessories debuted last fall, we knew we had a hit on our hands. Our partnerships with best-in-class licensees allow fans to engage more deeply with the brand, which is why we are delighted to partner with Spirit Halloween. Now for the first time, kids will have the opportunity to dress-up as their favorite Kindi Kid at Halloween and year round,” explains Menal McGrath, vice president, global licensing, Moose Toys. “We can’t wait to see our fans bring the Kindi Kids costumes to life.”
“Spirit Halloween is at the forefront with the characters and costumes kids love,” said Kym Sarkos, executive vice president, marketing & product development, merchandising, and general merchandise manager, Spirit. “We strive to delight our customers and Kindi Kids’ costumes this Halloween is sure to do just that. Our quality standards and attention to detail will bring these fan-favorites to life.”
Spirit Halloween joins a roster of 16 Kindi Kids licensees with products rolling out over the next year.
Kindi Kids is among the most coveted and top-selling toys for this holiday season, with exciting product extensions continuing to drive the brand seasonally. The world of Kindi Kids goes beyond retail and extends online to boost interactivity. The Kindi Kids YouTube channel brings Rainbow Kindi, a world of imagination and discovery, to life and the webisodes and brand influencer YouTube videos have garnered more than 80 million views.
For more information, visit moosetoys.com, follow @kindikidsofficial on Instagram or go to youtube.com/kindikidsofficial.