The agency known as the next generation in brand licensing, The Point.1888, has partnered with one of the UK’s largest children’s publishers, the Hachette Children’s Group, to adapt the CGI animated television series Tinpo into a wide range of book and activity formats.
The agreement will mean the launch of a brand-new range of picture books, annuals, story books, activity books and novelty books featuring the characters and stories from the hugely popular children’s series.
Since launching in February 2019 via a prime slot on the CBeebies television channel, Tinpo has become a favorite among its pre-school audience in the UK. Combining themes of construction and unconventional problem solving, the main character Tinpo and his team resolve problems in their unique world in ways that are never practical but always fun, innovative and unexpected – always “getting the job done”. In addition to the UK, the show just launched last week in Japan on TV Tokyo and last month in Latin America on Nick Jr./Noggin with more broadcaster announcements coming shortly.
Of the many publishers interested in working with Tinpo, the Hachette Children’s Group was chosen because of its record of success in creating award-winning and bestselling books for children of all ages and interests. Its licensed publishing includes Rainbow Magic, Beast Quest and Pokémon.
Commenting on the deal, Bethan Garton, Retail & Brand Director at The Point.1888, the brand licensing specialist which brokered the deal, said: “This is a wonderful start to what will be a successful licensing program for Tinpo and its owner, Cloudco Entertainment. Publishing is a key pillar within the program, allowing the brand to reach an already loyal audience with some crucial products in a popular category. Here at The Point.1888, we love working with the Hachette Children’s Group and are delighted to be adding Tinpo to its portfolio of impressive brands.”
Heather Crossley, Pat-a-Cake and Licensing Publisher at the Hachette Children’s Group, commented: “We’re delighted to be constructing a tailored publishing program that introduces the “Tintastic” world of STEAM to pre-schoolers. Building on the themes of problem-solving, creativity and teamwork, we will combine tried-and-tested formats with innovative ideas to create books that children will come back to time and again.”
Roubina Tchoboian, Vice-President of International Licensing at Cloudco Entertainment, added: “We have long admired the products that Hachette Children’s Group creates and look forward to seeing the key themes of Tinpo brought to life through what we’re confident will be a successful range of books.”
The Point.1888 is a licensing agent and brand extension partner for Tinpo in the UK.