Licensing New Product News

CreateOn Continues Roll-Out of Licensed Magna-Tiles With Launch of Sesame Street Series

CreateOn, the colorful creation studio that transforms Magna-Tiles® into innovative new applications for kids and grownups with popular licenses and custom personalization, has teamed up with Sesame Workshop, the nonprofit educational organization behind Sesame Street. With buildable magnetic sets featuring kid-favorite characters, this collaboration with the iconic Sesame Street brand will bring hours of engaging fun and learning to playrooms and classrooms everywhere.
“There is no other children’s brand in the world like Sesame Street,” said Steve Rosen, Vice President, CreateOn. “Not only does Sesame Street epitomize the caliber of brands we choose to work with, but it’s a tremendous example of how iconic IP can come to life in innovative ways through our unique approach of turning Magna-Tiles into storytelling and building sets.”
“During these uncertain times, play is such an important part of a child’s healthy development,” said Scott Chambers, Senior Vice President/General Manager, North America Media and Licensing, Sesame Workshop. “We are pleased to collaborate with CreateOn to offer families a new way to build, learn, and engage with their Sesame Street friends.”
Three sets featuring Elmo, Cookie Monster, and other Sesame Street characters are available August 3 at The “Color With Elmo” Magna-Tiles set will also be available via Barnes & Noble stores and online in September.
The Sesame Street Magna-Tiles collection includes:
Color with Elmo: Featuring Elmo and his Sesame Street friends, this set helps children learn basic colors and shapes while developing STEAM skills.
Counting with Cookie Monster: Cookie Monster and his friends on Sesame Street help children learn numbers and develop their counting skills in this set.
Sesame Street School Bus: Kids can take a trip on the Sesame Street school bus with this set, learning to build and count with their favorite pals.
Each of the three sets in the collection features Sesame Street characters and multiple design variations on colorful double-sided pieces that can be constructed over and over. An included curriculum guide makes the sets perfect for educators, too. The building possibilities are endless, and children will strengthen their problem-solving, STEAM readiness, and fine motor skills as they play. Sets are for children ages 3 and up and are compatible with all other Magna-Tiles pieces.
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