Gaming Licensing News

Nintendo and Lunchables to ‘Mix Up the Fun’ this Fall

nintendo x lunchables
This fall, Nintendo is partnering with Lunchables to make lunch playful with some of its most recognizable video game characters. Beginning on Sept. 1 and running through Dec. 31, characters from Nintendo Switch games will appear on select Lunchables packages at stores across the country. Characters featured will include fan-favorites from the Animal Crossing: New HorizonsMario Kart 8 DeluxeThe Legend of Zelda: Link’s AwakeningSuper Mario Odyssey and Splatoon 2 games, as well as the Pokémon Sword Expansion Pass and Pokémon Shield Expansion Pass DLC.* For those hungry for adventure, Lunchables is also giving fans the chance to win Nintendo Switch prize packs during its Lunchables Gaming Together Giveaway.
When purchasing special Nintendo-themed Lunchables packages, fans can discover a code inside each box which can be redeemed online for the chance to win a Nintendo Switch prize pack. Prize winners will receive a Nintendo Switch system and a choice of two download codes for select digital Nintendo Switch content. During this year’s promotion, a grand total of 750 Nintendo Switch prize packages will be awarded. If you do not win a prize, you may receive 100 My Nintendo Platinum points when you redeem the code.** These Platinum Points can be redeemed by My Nintendo members for exclusive printable placemats or other fun Nintendo-themed rewards.
“By continuing our partnership with Lunchables, we’re hoping to bring the joy of Nintendo characters to even more families across the U.S.,” said Nick Chavez, Nintendo of America’s Senior Vice President of Sales and Marketing. “Lunchables has always had a special approach to making lunchtime fun for kids and parents, and we’re happy they can enjoy lunch with Nintendo characters by their side.”
“We’re excited to partner with Nintendo again to bring more mixed up fun to every mealtime,” said Katie Hunstad, Associate Director of Marketing at Kraft Heinz. “This year, we’re adding new ways to get in on the Lunchables Gaming Together Giveaway, using recognizable Nintendo characters to give fans even more lunchtime fun.”