Licensing News

Nelvana Aligns Sesame Street with Canadian Brands in Latest Collaborations

Nelvana x Sesame Street

This fall, Nelvana Enterprises, the exclusive licensing agent for Sesame Workshop in Canada, announces a new collaboration with Sesame Street and Hudson’s Bay for a limited edition collection of apparel and accessories. Set to launch in September, the collaboration celebrates both brands’ milestone anniversaries.

The first-ever collection featuring beloved Sesame Street characters alongside the classic HBC Stripes design will comprise eight limited edition SKUs including a baby onesie, baby pants, baby booties, sleep masks, and PJ sets for both kids and adults. The collection will be available on and at Hudson’s Bay locations across the country for a limited time.

Sesame Street and Hudson’s Bay are both timeless brands that each have their own long-standing legacy rich in history, making them the perfect pair to commemorate with a dedicated collection,” said Mellany Masterson, Head of Nelvana Enterprises. “The fun and adorable collection featuring some of the most familiar faces in children’s television combined with Hudson’s Bay’s highly-coveted colourful Stripes is perfect for every Canadian Sesame Street fan to wear with pride.”

This marks the third Canadian-exclusive apparel collaboration for Sesame Street in the past year. Last fall, Nelvana launched two successful collaborations with homegrown fashion design houses, Smash + Tess and Peace Collective, to celebrate the iconic brand’s 50th anniversary. Both Smash + Tess and Peace Collective will continue their programs into 2020. Peace Collective launched their newest collection “PC X Sesame Street 002: Better Together” in August and will launch additional products in time for the holidays. Based on its successful first launch, Smash + Tess is re-releasing their Smash + Tess x Sesame Street collection this Fall. Moreover, Nelvana recently introduced a new Sesame Street petwear line to PetSmart in Canada in September which includes hoodies and toys for cats and dogs.

“We’re pleased to team up with another premium Canadian fashion brand like Hudson’s Bay to create a stylish line of apparel that will resonate with multiple generations of Sesame Street fans,” said Gabriela Arenas, Vice President of Licensing, North America, Sesame Workshop. “Smash + Tess and Peace Collective’s new and exciting products gives our fans the opportunity to express themselves, and with the new line of petwear at PetSmart, now our furry friends can be a part of the fun.”

The Sesame Street and Hudson’s Bay collaboration launches ahead of Sesame Street‘s new season debuting on Treehouse this November and following the premiere of the brand new spin-off series, The Not-Too-Late Show with Elmo, airing new episodes every Sunday at 6:30 p.m. on Treehouse. The Not-Too-Late Show with Elmo stars Elmo as the host of his own late-night talk show. Its main curricular goals focus on bedtime routines, with each episode helping preschoolers understand a different aspect of getting ready for bed. Celebrity guests include: Jimmy Fallon, Kacey Musgraves, the Jonas Brothers, Lil Nas X, and Blake Lively.