LA-based womenswear label By Samii Ryan have collaborated with the iconic Care Bears to create their most highly anticipated collection of 2020. This magical winter release is filled with cozy sweat sets, vibrant tie-dyes and all of your favorite Care Bears characters for a healthy dose of nostalgia.
Care Bears are renowned for teaching generations of kids, and adults, about the importance and power of kindness and caring, something that founder Samii Ryan feels is an important foundation of her brand and aligns with its overall ethos.
Samii Ryan, founder of the label comments: “I created By Samii Ryan to be both a brand, and a platform, that emphasizes the importance of being kind to others. Radiating positivity, empowerment, self-love, and practising kindness are all core messages we express throughout our collections and social presence. Care Bears felt like the perfect partner to collaborate with as our messages align perfectly and we both strive to promote love, kindness, and joy.”
Cristina Villegas, Vice President of Licensing North America adds: “The Care Bears have been spreading messages of sharing and caring for nearly 40 years and have captured the hearts of fans around the world. By Samii Ryan carries this messaging on through her colorful, fun, and comfy range, and we look forward to sharing it with our audience.”
This whimsical collection will comprise of BSR’s staple hoodies, crewnecks, oversized sweatpants, and crop tees, with the introduction of nostalgic ringer and baby doll tees. See the collection here.