Licensing News

PUMA and L.O.L. Surprise! Unveil New Sneaker Line

L.O.L. Surprise x PUMA

L.O.L. Surprise! fans will walk with a little more pep in their step this holiday season as MGA Entertainment, and global sports company PUMA announced today a new sneaker and apparel collection that will be available at Kids Foot Locker and PUMA stores nationwide beginning Nov. 20.

Featuring L.O.L. Surprise! fan favorites, Diva and Queen Bee, the two fashionable characters are the muses behind the collection. Diva is featured in the PUMA Future Rider x Diva sneaker, with her signature pink bow and a playful black-and-white cheetah print, along with light green accents and pink glitter highlights throughout. As for Queen Bee, she is front and center on the PUMA Cali Sport x Queen Bee sneaker, which includes a striking metallic gold accent color with a pop of pink against a black and white design.

In addition to the PUMA® Future Rider x Diva and Cali Sport x Queen Bee sneakers, the collection includes exciting bold graphic T-shirts and leggings that embody the bright and signature colors of the L.O.L. Surprise! brand while also sporting larger than life images of Diva and Queen Bee.

Since its launch in 2016, L.O.L. Surprise! has captivated fans around the world with fun surprises and fashions! With hundreds of dolls since the first series debut, two fan-favorite characters, Diva and Queen Bee, are consistently sought after by the brand’s most loyal and fierce fans, B.B.s. In addition to reaching our fans in all areas of their outrageous and fun lives, L.O.L. Surprise! has a robust YouTube channel full of original content and entertaining episodic series.

The full PUMA x L.O.L. Surprise! collection ranges from $22-$75 and will be available exclusively instore and online at the Foot Locker family of brands (including Kids Foot Locker, Foot Locker, Champs Sports, Footaction and Eastbay), and the PUMA NYC Store starting Nov. 20.