Licensing News

Animal Planet Partners with NAOKO for Apparel Line

Animal Planet x NAOKO

Discovery, Inc. and Polish clothing brand NAOKO, which creates fashion for women with passion, have partnered for a new seasonal apparel collection inspired by the wilderness explored on Animal Planet. The NAOKO x Animal Planet Into the Wild collection embraces the wilderness while supporting Project CAT, Discovery’s ongoing initiative with World Wildlife Fund dedicated to ensuring a healthy habitat for future generations of tigers.

Available now at NAOKO stores in Poland, the women’s apparel collection reflects the spirit of freedom, the love of wildlife and encourages courageous decisions. NAOKO’s colorful and unique styles were designed with the wild-at-heart and adventurers in mind. The Into the Wild collection includes jackets, dresses, sweaters, tees, socks, and tracksuits in an array of wild cat patterns with vibrant colors and unique details that are ideal for autumn and winter adventures.

Every product sold from the Into the Wild collection results in a donation to Project CAT, Discovery’s ongoing initiative with the World Wildlife Fund dedicated to ensuring a healthy habitat for future generations of tigers. The partnership raises awareness for the endangered species and provides a portion of proceeds to Project CAT in support of a global effort to double the number of tigers in the wild by 2022. You can find more information on the initiative at projectcat.discovery.com/.