Firefly Brand Management announced that it has been appointed by Animaccord, an international animation studio and distribution company, to represent its worldwide popular animated family show Masha and the Bear as the U.S. licensing agent. The series, which is currently on its fifth season production, runs on Universal Kids, Amazon Prime, Netflix and YouTube.
Commencing immediately, Firefly will seek to expand the brands presence with new licensing & promotion partners in key product categories that include Electronic Toys, Apparel and Promotions.
Masha and the Bear became a global phenomenon as the most watched cartoon on YouTube (Guinness World Records Book, 2019)” noted Cynthia Modders, CEO of Firefly Brand Management. “The series boasts over 81 billion YouTube views and is loved by so many young fans. We are so excited to be working with this special animated series and know that it will translate to a variety of exciting toys and products that children are going to love.”