Licensing News

DC Thomson, Discovery Launch Animal Planet Magazine

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DC Thomson Media Partner and Discovery, Inc., the global leader in real life entertainment, announced the launch of a brand-new, exciting and educational kids’ magazine, Animal Planet. The magazine will build of Animal Planet’s goal of creating high quality content with global appeal, delivering on its mission to keep the childhood joy and wonder of animals alive by bringing people up close in every way.

Animal Planet is known for combining content that explores the undeniable bonds forged between animals and humans, available on screens around the world in more than 205 countries. Now, with Animal Planet magazine, young animal lovers will find action-packed issues filled with exotic animals and awe-inspiring natural beauty. From the inhabitants of the depths of the Amazonion rainforest to the vast oceans, from the tiniest creatures under the microscope to the majestic beasts who call the Serengeti home – Animal Planet promises to be the go-to magazine for any curious animal lover.

Exclusive to Animal Planet magazine, kids can join the #PlanetWarriors club which offers the chance to review books, complete challenges and send in their content to feature in future issues.

Animal Planet also has an exclusive panel of experts who will answer questions from inquisitive readers. Dr Jess French, Michaela Strachan, Ben Fogle and Ellie Harrison will feature every issue, tackling questions submitted by Animal Planet’s #PlanetWarriors. These experts feature alongside Animal Planet’s beloved family, The Irwins, from the channel’s “Crikey! It’s The Irwins.”

The launch coincides with children and young people becoming increasingly more engaged in planet earth, its inhabitants and environmental issues. Aimed at 7-12 year-olds, the monthly magazine will encourage kids to discover a world of big ideas, get involved and be inspired and informed.

DC Thomson Media is one of the UK’s leading media creators, with a number of diverse and successful children’s brands already part of its stable, such as Beano, Animals and You and The Official Jacqueline Wilson magazine.

Maria Welch, Head of Magazine Publishing at DC Thomson Media, said, “We’re delighted to launch Animal Planet in partnership with Discovery. The content is perfect for kids who have a keen interest in the wonders of our planet and Animal Planet promises to be an educational and fun addition to the kids’ magazine market. DC Thomson Media has a long and successful history in children’s magazine publishing and the team behind this brand-new launch have brought all of this passion and expertise to Animal Planet.”

Joshua Hearn, Licensing & Marketing Coordinator at Discovery, Inc. said, “In what has been over a year of collaboration, I am truly excited for the launch of our new Animal Planet Magazine. I look forward to developing the inspiring content you will find inside every issue and for our readers to engage with the visually diverse and factual information included.”

Charlotte Payne, International Marketing and Strategy Director at Discovery, Inc. said, “For me, the collaboration with DC Thomson is going to enable us to bring the Animal Planet brand to life beyond the screen, inspiring children of all ages to experience the wonder and joy of the animal kingdom, all while maintaining sustainability through the magazine’s printing and packaging.”

Animal Planet launches on February 10 and is available to buy through the DC Thompson Shop among other retailers.