Licensing News

Disguise, Inc. Expands Portfolio with Universal

Disguise Inc. x Universal

Disguise, Inc., the costume division of leading toy and consumer products manufacturer, JAKKS Pacific, Inc. announced an expanded offering in North American to design, market, manufacture and distribute Halloween costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Universal Brand Development properties commencing in 2021. The expanded collaboration is the first time Disguise has held multi-year portfolio rights for Universal Brand Development’s key properties from the company’s feature films, TV, vault and horror brands.

As part of the partnership, Disguise is designing a new version of the popular Inflatable Jurassic World T.rex costume that includes updated innovations and modifications.

“Universal Brand Development’s portfolio is so versatile that it makes for a spectacular costume range – from franchise blockbusters like Universal Pictures and Amblin Entertainment’s Jurassic World, DreamWorks Animation’s Trolls and Illumination’s Minions to horror properties like Universal Pictures’ Frankenstein and Dracula to an amazing array of streaming properties and a massive vault of classic films. Disguise is beyond thrilled to be collaborating with Universal Brand Development in such a meaningful way. And we look forward to the ultimate roll-out of our Halloween costumes and accessories later in 2021.” said Tara Hefter, EVP and GM of Disguise, Inc.

Owned by JAKKS Pacific, Inc, Disguise is a world leader in design and development of inventive and cutting edge costumes and accessories with distribution across the world. Universal provides an array of exciting new and classic characters to create an amazing line of products. With Disguise’s continued dedication to detail and quality, these new lines are sure to hit the mark with both customers and retailers alike.

Disguise’s Halloween costumes and accessories for Universal Brand Development will be available online, at major retailers and Halloween specialty stores Fall 2021.