Licensing News

YuMe and ViacomCBS Ink Baby Shark Deal

yume x baby shark

YuMe, an award-winning global toy brand, has announced a partnership with ViacomCBS Consumer Products and SmartStudy, the global entertainment company behind the beloved children’s brand, Pinkfong, to produce a range of infant products for Pinkfong’s Baby Shark. The line which launches fall 2021, will include Bath Toys, Play Mats, Stroller Accessories, Rattles and Gift Sets.

“We are delighted to partner with ViacomCBS, to expand the phenomenal Baby Shark brand with products for infants through to toddlers. It was exciting to get our teeth into creating designs with parents and ‘gifters’ of little ones in mind.  The line has been well received, and we look forward to making a splash at retail this fall,” says Michael Kwan, CEO, Maxx Group – YuMe Toys.

YuMe’s Baby Shark Infant line will be available at a selection of retailers across the U.S. this Fall 2021.