Licensing News

CreateOn Announces Licensing Deal with The Beatles


CreateOn is adding to its roster of licenses for Magna-Tiles — which currently includes children’s brands like Sesame Street, the World of Eric Carle, Crayola, Dr. Seuss Enterprises, and Build-A-Bear Workshop. The creation studio announced a new partnership with The Beatles, addressing new markets of grown-ups, fans, and collectors. The deal was brokered by Sony Music’s Thread Shop, North American licensing agent for The Beatles.

The Beatles Collection set by CreateOn will feature classic imagery from the Beatles era. The individual Magna-Tiles will depict album covers and images and can be configured into multiple structures, including the Yellow Submarine, Sgt. Pepper’s Lonely Hearts Club drum, Magical Mystery bus, Abbey Road crosswalk, a record, player, and more. 

“During the last two years building CreateOn, we have taken note of the way generations interact together with our Magna-Tiles Structures. From parents and grandparents building with kids, in many cases we have seen three generations playing with these products together” said Steve Rosen, Vice President, CreateOn. “The Beatles connect generations through music and art, and our new partnership will not only give families an entirely new way to bring the iconic Beatles imagery to life and build together, but will also allow CreateOn to serve new markets of grown-ups and collectors.”

The new Magna-Tiles structures will be available in late May on and The Beatles store on The set is for fans aged three through adult. Along with licensing partnerships, CreateOn also has its own series of Magna-Tiles Structures sets and customizable photo sets under the MyMagna-Tiles brand name.