Licensing News

Fall Guys Game Names Moose Toys Master Toy Partner

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As the master toy licensee for Fall Guys: Ultimate KnockoutMoose Toys is launching the first-ever toy line for the multiplayer game in partnership with Mediatonic and Devolver Digital.

As part of the deal, Moose Toys will create a full range of Fall Guys toys including figures, collectibles, premium plush, and more. Additional elements about the range will be released closer to launch.

In Fall Guys: Ultimate Knockout, dozens of contestants play together online through rounds of escalating chaos until one victor remains. Contestants compete as colorful little jelly beans as they battle bizarre obstacles, shove through unruly competitors, and overcome the unbending laws of physics as they stumble toward greatness. The developer even encourages players to “leave your dignity at the door and prepare for hilarious failure in your quest to claim the crown.”

“We are ‘fall’ off our chairs excited and delighted to partner with Devolver Digital and Mediatonic. We are honored that Moose was chosen to feed the desire of the game’s worldwide fans to have the game brought to life in the form of toys and collectibles,” said Joe Smith, senior director of global marketing, licensed brands, Moose Toys. “The incredible styling and near-endless selection of iconic outfits and characters will make for fun, innovative toys, collectibles and plush. Moose, Devolver and Mediatonic are committed to delivering outstanding product worthy of any Fall Guys fan’s collection.”

Fall Guys first launched in August 2020 where it attracted11 million players on Steam platform (PC)​ and according to PlayStation Europe, “became the most downloaded PlayStation Plus game of all time on a global basis.” Fall Guys will also be releasing on Nintendo Switch, Xbox One, Xbox Series X, and Xbox Series S.

“We’re delighted to see Fall Guys come to life in a physical form,” Dave Bailey, co-founder, Mediatonic said. “The inspiration for our bumbling beans actually came from a vinyl toy created by one of our artists, so you can imagine how excited we are to bring Fall Guys from the screen into the realm of collectibles. We’re honored that Moose Toys is helping us to create a fantastic range of ​toys​ and we hope our fans will love​ these real-life jelly beans ​just as much as we do.​”

“Moose is a pioneer in collectibles and their track record of bringing to life popular properties makes them the ideal partner to bring the world of Fall Guys: Ultimate Knockout to fans everywhere,” said Fée Heyer, head of global licensing, Devolver Digital. “We’re excited to collaborate on a range of Fall Guys with Moose and their talented team.”

This partnership is the latest addition to Moose Toys’ roster of licensing collaborations, joining the toymaker’s lines for properties including Space Jam: A New Legacy, Heroes of Goo Jit Zu DC, and Fortnite.