Licensing News

JAKKS Pacific & Disguise Announce U.S. Rights to PAW Patrol: The Movie

JAKKS-Paw Patrol

Toy manufacturer JAKKS Pacific, Inc. and its Halloween costume division Disguise, Inc. announced new rights in the U.S. for the upcoming theatrical release, PAW Patrol: The Movie, commencing in 2021. Slated for release in theaters on August 20 and based on the preschool series, PAW Patrol: The Movie is a Spin Master Entertainment production in association with Nickelodeon Movies.

JAKKS Pacific will design, manufacture, market, and sell PAW Patrol: The Movie branded toy product lines including Foot to floor ride-ons, ball pits, tents, activity tables, music activity mats, and kids furniture. Disguise will also design, market, manufacture, and distribute costumes, costume accessories, adaptive costumes, and trunk-or-treat kits for the brand.

JAKKS products will hit shelves and online stores in time for the movie. Disguise’s Halloween costumes and accessories for PAW Patrol: The Movie will be available online, at major retailers and Halloween specialty stores Fall 2021.

“Disguise is proud to be working with ViacomCBS Consumer Products for the very first time on costumes to support the massively popular PAW Patrol brand as it takes to the big screen for the first time. We have received tremendous support from all retailers on the robust line of costumes and accessories that the Disguise team has created in anticipation of the new film, including our new adaptive PAW Patrol costumes. I expect to see many kids dressed up as Chase, Marshall, Skye and the rest of the pups this Halloween,” said Tara Hefter, EVP and GM of Disguise, Inc.