Licensing News

Rubies UK Secures Dress-Up Rights for Oddbods


One Animation has secured a deal with dress-up manufacturer Rubies Masquerade UK for its Emmy-nominated animated preschool series Oddbods, granting Rubies the dress-up rights for Oddbods characters across the UK, EMEA, and South East Asia.

Set to launch in Autumn/Winter 2o21, Rubies will create a range of children’s costumes which is aligned with the latest Oddbods content and brings in key elements of the show, including both a Fuse and Pogo costume.

Oddbods is a three-time Emmy Award-nominated non-dialogue comedy featuring seven main characters, the Oddbods, who survive the perils of everyday life and unintentionally turn ordinary situations into unexpected, extraordinary, and humorous events.

“Rubies is internationally renowned for its high-quality costumes and we know their talented team can capture the quirks and individuality of the Oddbods’ characters, and bring them to life through a colorful dress-up collection,” said Rob Spindley, SVP Commercial Development USA & EMEA at One Animation. “Whether dressing up to play with friends, for a fun occasion, or simply to watch their favorite episodes at home, we look forward to giving fans a chance to become one of the Oddbods gang.”

Tracey Devine-Tyley, Head of Licensing & Portfolio at Rubies, added, “We are excited to be bringing these fun and quirky characters to life.”