Licensing News

Skydance Animation Appoints IMG for Licensing


Skydance Animation has appointed IMG as its global licensing representative for all animated releases, including its first two features, Luck directed by Peggy Holmes (Secret of the WingsThe Pirate Fairy) and Spellbound directed by Vicky Jenson (Shrek).

The multi-year deal will see IMG develop product licensing portfolios for Skydance Animation’s animated films and first television series created by the studio’s filmmakers.

Starring Jane Fonda voicing a lead role, Luck  centers on an unlucky girl who discovers the world of good and bad luck and joins forces with magical creatures to find a force more powerful than luck itself. The feature is written by Keil Murray.

Spellbound, is set in a world of magic where a young girl must break the spell that has split her kingdom in two. Written by Lauren Hynek, Elizabeth Martin and Linda Woolverton, the original score for the film is composed by Academy Award-winner Alan Menken, with lyrics by Glenn Slater. Chris Montan serves as executive music producer.

“As we prepare for the debut of our first animation projects in the coming year, we are thrilled to be partnering with the world’s premier licensing agency to develop consumer products franchises that extend our stories and characters across retail platforms,” said Luis Fernández, Head of Consumer Products at Skydance.

“Skydance Animation has assembled a team of legendary talent that is reimagining animation with some of the most exciting new feature-length film and series animation anywhere today,” added Bruno Maglione, President of Licensing at IMG. “We’re proud to be on the ground floor of what promises to be an incredible journey of bold new stories, worlds and characters, and we look forward to building out engaging licensed product programs and experiences that bring them to life beyond the viewing experience.”