Nonprofit Unity Unlimited Inc. and 94-year-old social impact leader Opal Lee have appointed FanGirl Consulting and Brand Management to develop brand strategies for consumer products licensing, brand partnerships, and sponsorship activations.
Lee, “The Grandmother of Juneteenth,” has worked to bring awareness to the effort to make Juneteenth an officially recognized national holiday. Juneteenth, also known as Emancipation Day and celebrated on June 19, is the oldest nationally celebrated commemoration of the ending of slavery in the U.S. It marks the declaration of General Order No.3, enforcing Abraham Lincoln’s Emancipation Proclamation, almost two and a half years after the official proclamation was made.
In 2016 at 90 years old, Lee launched the campaign Opal’s Walk 2 DC, walking 2.5 miles to symbolize the 2.5 years it took for the enslaved in Texas to know they were freed. She continues to walk the 2.5 miles when invited to cities across the country, as well as during the annual Juneteenth FTW celebration in Fort Worth, TX to raise awareness and gather signatures for the petition to make Juneteenth a National Day of Observance.
In addition to the Juneteenth movement, Lee is dedicated to battling food insecurity by providing nutritious foods to residents of Fort Worth. Opal’s Farm is a five-acre urban farm addressing food deserts with organic options, nutrition education to the local community, and a farm-to-plate pipeline that also generates local jobs.
FanGirl is a boutique consulting and licensing agency that provides services including inbound licensing activities on behalf of manufacturers, brand building and outbound licensing programs on behalf of IP owners, and marketing consultations.