Pocket.watch’s Ryan’s World franchise is making its foray into the footwear market in a partnership with Skechers, pocket.watch and Sunlight Entertainment announced. Co-branded “Skechers x Ryan’s World,” the collection is a collaboration between Ryan and the Skechers Kids design team and will launch in the United States in July 2021.
The popular franchise launched in 2015, with YouTube channels aimed at kids and families that feature science experiments, educational content, animated adventures, imaginative toy play, and videos that document the daily life of Ryan’s family of five, including his younger twin sisters.
The franchise also includes content distributed via streaming platforms, mobile and console games, Roblox, and more. Its consumer products offerings span multiple categories and are sold around the world.
“At pocket.watch, our mission is to bring kids more of what they love,” said Kerry Tucker, chief marketing officer, pocket.watch. “This first of its kind collaboration between Ryan’s World and Skechers introduces footwear to the Ryan’s World franchise and gives kids the incredible opportunity to wear two of their favorite brands at once. Our collaboration with Skechers further demonstrates the massive appeal of the Ryan’s World brand, and its evolution from YouTube channel to pop culture phenomenon.”
Jeremy Saul, managing director of global licensing and strategic partnerships for Skechers said: “Skechers has a long history of creating footwear that kids love to wear, and we believe our Skechers x Ryan’s World collection will resonate with Ryan’s fan base. Ryan is creative, fun, energetic—everything Skechers is for kids—it’s a perfect fit.”
“I’m excited to share these shoes with my fans,” said nine-year-old Ryan Kaji, who collaborated with Skechers on the collection. “It was fun to design the sneakers, and I can’t wait to show them off soon.”