Licensing News

WeCool Toys Inks License Deal with Mattel

WeCool x Mattel Logo

WeCool Toys, the company behind the Compound Kings and Activity Kings brands, has entered into a licensing deal with Mattel, Inc. to develop a new line of Barbie and Hot Wheels branded compounds and activities.

WeCool Toys will feature the brands in a variety of new dough sets and activity sets that will launch under the Compound Kings and Activity Kings lines this fall.

Compound Kings and Activity Kings are sold at retailers including, Walmart, Target, and Meijers.

“We are excited to enter into this licensing deal with Mattel to develop a full range of compounds featuring Barbie and Hot Wheels, two incredible evergreen brands,” said WeCool Toys CEO Jeff Osnato. “As a company, we are committed to developing innovative new products that stimulate the senses and encourage creativity. Mattel is the perfect partner and we are delighted to be working with them to develop these new, innovative products for children nationwide.”